The LAB: Innovating the Lego with S.I.T. (June 2010)

by Drew Boyd | Jun 21, 2010 | Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Jacob Goldenberg, Technology

I just had the pleasure of hearing Mr. Soren Lund present at the PharmaBrand Summit in Monaco. He is the Senior Marketing Director of Product and Marketing Development at the Lego Group. He told the amazing story about how Lego markets their product and leverages the...

The LAB: Innovating Water Access in Developing Countries (May 2010)

by Drew Boyd | May 24, 2010 | Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Jacob Goldenberg, Technology

Shortage of water may become a more catastrophic problem than food or energy shortage according to experts. The problem affects developing as well as developed countries including the U.S.. For this month’s LAB, we will look at how the corporate innovation...

Innovation Sighting: Double Down – Two Innovation Templates in One Bite

by Drew Boyd | May 3, 2010 | Consultants, Ideation, Innovation Clusters

Here is an example of two innovation templates in one product.  The Double Down sandwich from KFC removes the traditional bread slice (demonstrating the template, Subtraction), and it assigns the additional job of "sandwiching"  to the two slices...

The LAB: Innovating the Wedding Invitation with S.I.T. (April 2010)

by Drew Boyd | Apr 26, 2010 | Consultants, Innovation Clusters, Inside the Box Innovation, Technology

Over 2 million couples marry every year in the U.S.. This fuels the $50 billion dollar wedding industry. In an industry that prides itself in tradition, companies must innovate new products and services within those traditions if they want to grow and prosper. For...

The LAB: Innovating Shredded Wheat with S.I.T. (July 2009)

by Drew Boyd | Jul 5, 2009 | Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Jacob Goldenberg, Technology

“We put the ‘NO’ in innovation!” The good people at Post Cereal have a new twist on innovation…NOT innovating as a statement of the product’s ubiquity and staying power. “Some things just weren’t meant to be innovated.” How could I resist? It was just too...

The LAB: Innovating a Credit Card with S.I.T. (June 2009)

by Drew Boyd | Jun 7, 2009 | Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Innovation Method, Jacob Goldenberg, Technology, The Wheel

Credit card companies must innovate to overcome the financial and public relations consequences of recent government legislation. The Credit Card Reform Act of 2009 is a “bill to protect consumers, and especially young consumers, from skyrocketing credit card...