by Drew Boyd | Feb 21, 2011 | Design Thinking, Ideation
The power of the SIT method lies in the fact that inventors, for thousands of years, have embedded five simple patterns into their inventions, usually without knowing it. These patterns are the “DNA” of products that can be extracted and applied to any...
by Drew Boyd | Oct 25, 2010 | Design Thinking, Ideation
The Division template of the corporate innovation method, S.I.T., works by listing the components of the product or service, then dividing out a component either physically, functionally, or by preserving the characteristics of the whole. Here is a unique example of...
by Drew Boyd | Jun 21, 2010 | Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Jacob Goldenberg, Technology
I just had the pleasure of hearing Mr. Soren Lund present at the PharmaBrand Summit in Monaco. He is the Senior Marketing Director of Product and Marketing Development at the Lego Group. He told the amazing story about how Lego markets their product and leverages the...
by Drew Boyd | May 24, 2010 | Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Jacob Goldenberg, Technology
Shortage of water may become a more catastrophic problem than food or energy shortage according to experts. The problem affects developing as well as developed countries including the U.S.. For this month’s LAB, we will look at how the corporate innovation...
by Drew Boyd | Mar 8, 2010 | Design Thinking, Ideation
LG Electronics is about to announce their third annual Design the Future Competition. Last year, more than 800 entries were submitted by consumers with their take on the future of mobile communications. The winning entry is the focus of this month’s Innovation...
by Drew Boyd | Jul 5, 2009 | Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Jacob Goldenberg, Technology
“We put the ‘NO’ in innovation!” The good people at Post Cereal have a new twist on innovation…NOT innovating as a statement of the product’s ubiquity and staying power. “Some things just weren’t meant to be innovated.” How could I resist? It was just too...
