by Drew Boyd | Apr 5, 2010 | Evaluation Ideas, Google, Innovation Method
Here are five things companies need to do to develop the organizational structure, culture, and incentives to encourage successful innovation: 1. Kill Your Innovation Champion: It seems like a great idea to establish an “innovation champion” –...
by Drew Boyd | Mar 15, 2010 | Evaluation Ideas, Innovation Method
Are some customers better than others at developing new concepts? Professor Donna L. Hoffman at the University of California Riverside thinks so. Emergent customers have a unique ability to “wrap their head” around a new concept and improve it. She created a scale to...
by Drew Boyd | Dec 14, 2009 | Evaluation Ideas, Innovation Method
I sincerely thank you for reading this blog. Readership continues to grow, and this motivates me to contribute new ideas to the innovation community. This month marks the two year point, and I wanted to share some thoughts about what happened this year and what to...
by Drew Boyd | Apr 21, 2009 | Evaluation Ideas, Innovation Method, The Wheel
It’s time to put innovation into practice. LG Mobile Phones, the fastest growing mobile phone brand in North America, is partnering with crowdSPRING, an online marketplace for creative services, to announce a new competition to define the future of personal...
by Drew Boyd | Mar 28, 2009 | Consultants, Creativity Tools, Design Thinking, Evaluation Ideas, Innovation Clusters, Jacob Goldenberg, Technology, The Economist, The Wheel
Teaching people how to innovate is rewarding. It empowers them. It unlocks their minds to believe that innovation can happen “on command.” People realize there is no excuse for not having enough ideas or being innovative once they have been trained. This...
by Drew Boyd | Feb 7, 2009 | Evaluation Ideas, Innovative Marketing, Subtraction, The Economist, The Wheel
Visit the Applied Marketing Innovation Wiki to see a collection of inventions across a wide array of product categories as well as information about innovation consultants. The information is from students at The University of Cincinnati taking the graduate course,...
