Design the Future of Mobile Communications

by | Apr 21, 2009 | Evaluation Ideas, Innovation Method, The Wheel | 0 comments

It’s time to put innovation into practice.

LG Mobile Phones, the fastest growing mobile phone brand in North America, is partnering with crowdSPRING, an online marketplace for creative services, to announce a new competition to define the future of personal mobile communication.  U.S. residents age 18 and over can have a chance to design their vision of the next revolutionary LG mobile phone and compete for more than $80,000 in awards.  See for details on how to submit your ideas.

Here is how submissions will be judged:

  • Need Fulfillment / Market Potential (40% weight): How well does the phone address general consumer needs / frustrations?
  • Creativity / Originality / Innovation (30% weight): Is the idea / design unique? Does the concept convey WOW or game-changing characteristics?
  • Feasibility (20% weight): Can this idea / product be realistically implemented with current or near-future technology?
  • Polish and Appeal (10% weight): Is the idea easy to understand and aesthetically appealing? Does it have images illustrating usage scenarios?

So how do you create the future of mobile communications?  You innovate using a systematic method.  Here is my suggested approach.  You can also listen to my podcast that leads you through it step-by-step. If you have never used or tried a systematic method of ideating, this is an excellent time to do so.  You could win some serious money.

Competition Details

Any U.S. resident that is 18 years (or age of majority in state of residence) and older

Start and End Dates: April 20, 2009 @ 12:00 a.m. (midnight) PST – June 7, 2009 @ 11:59 p.m. (midnight) PST

Winners will be announced on July 7, 2009 at


  • First Place:
    $20,000 Cash Award
  • Second Place:
    $10,000 Cash Award
  • Third Place:
    $5,000 Cash Award
  • 40 Honorable Mentions:
    $1,000 Cash Award + 1 LG U.S. Phone (A.R.V. of $300)