by Drew Boyd | Apr 28, 2014 | Idea Generation, Innovation Clusters, Kickstarter, The Wheel
I had just finished a talk on Systematic Inventive Thinking in which I had stressed the usefulness of the Subtraction technique. Just then, a group of seven men approached the stage. They introduced themselves as the management board of Standard Bank of South Africa....
by Drew Boyd | Apr 14, 2014 | Design Thinking, Evaluation Ideas, Idea Generation
You can frequently make groundbreaking innovations simply by dividing a product into “chunks” to create many smaller versions of it. These smaller versions still function like the original product, but their reduced size delivers benefits that users wouldn’t get with...
by Drew Boyd | Mar 24, 2014 | Evaluation Ideas, Help, Idea Generation, Inside the Box Innovation, Jared Diamond
Creativity is what you do in your head to generate an idea, while innovation is the process of putting it into practice. You need both to succeed, which may be why the number of new books on these topics seems to grow every year. Yet despite the popularity of this...
by Drew Boyd | Mar 10, 2014 | Academic Focus, Evaluation Ideas, Google, Idea Generation, Inside the Box Innovation, The Economist
Columbia Business School is offering a three-day Executive Education program called Marketing and Innovation. The program will teach Systematic Inventive Thinking as well as other key innovation concepts. The program will be held June 17-19 and November 18-20 in New...
by Drew Boyd | Feb 3, 2014 | Attribute Dependency, Evaluation Ideas, Idea Generation, Inside the Box Innovation, Jared Diamond, Subtraction
Although studying creativity is considered a legitimate scientific discipline nowadays, it is still a very young one. In the early 1970s, a psychologist named J. P. Guilford was one of the first academic researchers who dared to conduct a study of creativity. One of...
by Drew Boyd | Dec 16, 2013 | Evaluation Ideas, Idea Generation, Innovation Method
This month marks the six year anniversary of Innovation in Practice, and I want to thank my readers and supporters who follow it. 2013 was a special year for me. Jacob Goldenberg and I launched our book, Inside the Box: A Proven System of Creativity for Breakthrough...
