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Innovation Sighting: Nissan’s Intelligent Car Horn

by Drew Boyd | Oct 15, 2012 | Attribute Dependency, Consultants, Ideation, Innovation Sighting

Nissan’s latest innovation takes the lowly car horn and elevates it to the status of “smart.” The 2013 Altima has a new feature that’s likely to surprise buyers. It’s called Easy-Fill Tire Alert. The car’s tire pressure monitoring...

Innovation Sighting: SIT Patterns in the Next Wave in Digital Photography

by Drew Boyd | Oct 8, 2012 | Ideation, Innovation Sighting, Jacob Goldenberg, Kickstarter, Pinterest

It might surprise you that a single innovation pattern, Multiplication, formed the premise of all photography. The cameras you use today evolved from Multiplication. The entire photography industry continues to benefit thanks to this powerful pattern. Multiplication...

Innovation Sighting: Clothing to Keep You Cooler

by Drew Boyd | Jul 2, 2012 | Creativity Tools, Ideation, Innovation Sighting

The Columbia Sportswear Company is launching a new line of clothing that keeps you…cooler. The Omni-Freeze® ZERO is a specialized fabric weave that increases the surface area of the fabric that contacts your bare skin. This transmits heat faster and feels cooler...

Innovation Sighting: Toyota’s Mood-Detecting Car

by Drew Boyd | May 21, 2012 | Creativity Tools, Evaluation Ideas, Ideation, Innovation Sighting, Jared Diamond

Toyota is designing a new technology that will react to the driver’s mood. It will adjust how the car behaves depending on whether the driver is sad, happy, angry or neutral. The technology uses a camera to identify facial emotions by taking readings from 238...

Innovation Sighting: Multiplication in Photography

by Drew Boyd | Dec 19, 2011 | Ideation, Innovation Sighting, Jacob Goldenberg

Pick up a camera and see how many innovations you can find in it. That shouldn’t be hard. There are lots of them. The camera, like all inventions, started with a core idea. From there, it continued to evolve and improve though time. It might surprise you that a...

Innovation Sighting: The Great Sunflower Project

by Drew Boyd | Jul 18, 2011 | Attribute Dependency, Consultants, Ideation

On average, one of every three bites of food you put in your mouth depends on “animal pollination” – the movement of insects, particularly bees, between plants. They play a crucial role in flowering plant reproduction and in the production of most fruits and...
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  • Episode 103: Thinking Outside the Box – A Misguided Idea
  • Episode 102: The Division Technique – Cut and Rearrange to See New Possibilities
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  • Episode 099: Be More Curious To Be More Creative – New Research On This Important Link

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Who are You?

Strategy and Innovation Leaders

R&D Leaders

HR Leaders

Marketing Leaders

Meeting Professionals

 

Presentations

Live Presentations

Virtual Experiences

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Adding Prestige to Your Portfolio

Inside the Box

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Applications

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About

The SIT Method

About Drew

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Drew Boyd

Local Office: Cincinnati, Ohio

513-615-2839
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