Innovation Sighting: Double Down – Two Innovation Templates in One Bite

by Drew Boyd | May 3, 2010 | Consultants, Ideation, Innovation Clusters

Here is an example of two innovation templates in one product.  The Double Down sandwich from KFC removes the traditional bread slice (demonstrating the template, Subtraction), and it assigns the additional job of "sandwiching"  to the two slices...

The LAB: Innovating the Wedding Invitation with S.I.T. (April 2010)

by Drew Boyd | Apr 26, 2010 | Consultants, Innovation Clusters, Inside the Box Innovation, Technology

Over 2 million couples marry every year in the U.S.. This fuels the $50 billion dollar wedding industry. In an industry that prides itself in tradition, companies must innovate new products and services within those traditions if they want to grow and prosper. For...

Innovation Sighting: Subtraction on CPG Products

by Drew Boyd | Feb 15, 2010 | Ideation, Innovation Clusters

Here are two CPG products from this week's Best New Product Awards.  I tried them at home and noticed a pattern.  That pattern suggests a different way to use the Subtraction Template of the innovation method, S.I.T..  The question is whether...

The LAB: Innovating Shredded Wheat with S.I.T. (July 2009)

by Drew Boyd | Jul 5, 2009 | Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Jacob Goldenberg, Technology

“We put the ‘NO’ in innovation!” The good people at Post Cereal have a new twist on innovation…NOT innovating as a statement of the product’s ubiquity and staying power. “Some things just weren’t meant to be innovated.” How could I resist? It was just too...

The LAB: Innovating a Credit Card with S.I.T. (June 2009)

by Drew Boyd | Jun 7, 2009 | Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Innovation Method, Jacob Goldenberg, Technology, The Wheel

Credit card companies must innovate to overcome the financial and public relations consequences of recent government legislation. The Credit Card Reform Act of 2009 is a “bill to protect consumers, and especially young consumers, from skyrocketing credit card...

The LAB: Innovating a Garage Door Opener (March 2009)

by Drew Boyd | Mar 28, 2009 | Consultants, Creativity Tools, Design Thinking, Evaluation Ideas, Innovation Clusters, Jacob Goldenberg, Technology, The Economist, The Wheel

Teaching people how to innovate is rewarding. It empowers them. It unlocks their minds to believe that innovation can happen “on command.” People realize there is no excuse for not having enough ideas or being innovative once they have been trained. This...