by Drew Boyd | May 2, 2016 | Evaluation Ideas, Innovation Method, Kickstarter
Look at any industry, in any market, and you’ll find the same strategy playing out everywhere. Companies compete with one another in a mindless race to the bottom, matching products and services feature for feature, competing primarily on price. This commoditizes...
by Drew Boyd | Feb 1, 2016 | Evaluation Ideas, Idea Generation, Kickstarter, Subtraction
A clever way to find new growth is to change your market category or create a new one. When you create or change your category, you’re redefining the boundaries of your market space, and that opens your eyes to new targets of opportunity. Let’s look at how to do it....
by Drew Boyd | Jan 4, 2016 | Evaluation Ideas, Google, Jared Diamond, Kickstarter, The Economist
Imagine your marketing team comes up with an idea for a great new product. You absolutely love it. But when you start shopping the idea around the building, you get some very strange looks from people. People are resisting the idea, and you and your team are getting...
by Drew Boyd | Nov 16, 2015 | Evaluation Ideas, Idea Generation, Jared Diamond, Kickstarter, Subtraction
The shifting map of global innovation In the 2015 Global Innovation 1000 study, Strategy&, PwC’s strategy consulting group, provides new insights into the ways corporate innovation spending—which totaled $680 billion last year—has been changing in recent...
by Drew Boyd | Jul 20, 2015 | Evaluation Ideas, Google, Innovation Method, Innovation Sighting, Kickstarter, Subtraction
In Innovating Out of Crisis, How Fujifilm Survived (and Thrived) As Its Core Business Was Vanishing, published by Stone Bridge Press, Berkeley, California, Shigetaka Komori, FUJIFILM Holdings Corporation Chairman and CEO, recounts how he was inspired to lead...
by Drew Boyd | Jun 9, 2014 | Consultants, Creativity Tools, Emergent Customer, Idea Generation, Kickstarter, Pinterest
The SIT method is great for creating exciting new products and services. But you can also apply these techniques to digital assets. For example, let’s apply the Attribute Dependency technique to a website. You start by listing the internal and external attributes of...
