by Drew Boyd | Jun 27, 2011 | Consultants, Design Thinking, Innovation Sighting, Subtraction, Technology
PharmaBrand Summit 2011 kicks off in Montreux, Switzerland this week. It will bring together senior executives and brand marketers from Europe’s largest pharmaceutical organizations. This year’s theme is: “The arrogance of success is to think that what you...
by Drew Boyd | Nov 29, 2010 | Consultants, Evaluation Ideas, Kickstarter, Subtraction
Crowdsourcing has a crowd of critics. Crowdsourcing is the notion of distributed problem-solving where problems are broadcast to large groups of solvers in the form of an open call for solutions. The belief is that the “wisdom of the crowd” yields superior...
by Drew Boyd | Sep 20, 2010 | Innovation Method, Inside the Box Innovation, Jared Diamond, Subtraction
People can improve the quality, originality, and elegance of ideas by extensively forecasting the implication of those ideas during the generation phase. Researchers from The University of Oklahoma studied the effect of forecasting on idea evaluation and...
by Drew Boyd | Feb 7, 2009 | Evaluation Ideas, Innovative Marketing, Subtraction, The Economist, The Wheel
Visit the Applied Marketing Innovation Wiki to see a collection of inventions across a wide array of product categories as well as information about innovation consultants. The information is from students at The University of Cincinnati taking the graduate course,...
by Drew Boyd | Mar 16, 2008 | Subtraction
Choosing an innovation consultant is challenging for two reasons: the client is not always clear what type of innovation they want, or they are not sure what type of innovation a consultant offers. Here are three factors to consider when choosing an innovation...
