by Drew Boyd | Mar 26, 2012 | Attribute Dependency, Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Jacob Goldenberg, Technology
Hewlett Packard’s announcement that it’s combining its PC and printer divisions is meeting skepticism. Larry Dignan, editor-in-chief of ZDNet, had this to say: “Hewlett-Packard says it’s combining its printer and PC divisions partially because...
by Drew Boyd | Feb 27, 2012 | Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Jacob Goldenberg, Pinterest, Technology
Twitter continues to evolve with some 220 million users tweeting collectively 250 million times a day. It is a vast social network that has become the world’s “listening post” for events happening everywhere. Major news organizations rely on Twitter...
by Drew Boyd | Jan 23, 2012 | Creativity Tools, Innovation Sighting, Technology
GPS technology is great at getting you from Point A to Point B. What if you had a system that alerted you to risk of crime, weather, points of interest, and cost savings tips along the way? Microsoft seems headed this way in light of its newly-awarded patent that ties...
by Erica Gage | Dec 26, 2011 | Consultants, Creative Valentines Day, Creativity Tools, Design Thinking, Innovation Clusters, Inside the Box Innovation, Jacob Goldenberg, Technology
This month’s LAB features a former student of mine, Ryan Rosensweig. Ryan is the first business-design hybrid from the University of Cincinnati’s College of Design, Architecture, Art, and Planning. He earned his master’s degree in design after completing his...
by Erica Gage | Nov 14, 2011 | Consultants, Creativity Tools, Design Thinking, Evaluation Ideas, Innovation Clusters, Jacob Goldenberg, Technology
Setting prices on new products and services is one of the most challenging roles in marketing. Pricing mistakes are costly, yet it’s one of the most tempting tools to use when trying to generate revenues. Fortunately, methods like Value Based Pricing and...
by Drew Boyd | Oct 31, 2011 | Creativity Tools, Evaluation Ideas, Technology
How do you know which SIT tool to use on your product? That is one of the most common questions from my students and workshop participants. One way to decide is to analyze the current products in the category. You look for SIT patterns that tend to dominate how the...
