The LAB: Innovating a Service Delivery Model with S.I.T. (July 2010)

by Drew Boyd | Jul 31, 2010 | Innovation Clusters, Technology

A common question about structured innovation is can it be used on services. The answer is yes. A service is the same as a product in many ways, and the approach to using an innovation method like S.I.T. is the same. Let’s consider a service example for this...

The LAB: Innovating the Lego with S.I.T. (June 2010)

by Drew Boyd | Jun 21, 2010 | Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Jacob Goldenberg, Technology

I just had the pleasure of hearing Mr. Soren Lund present at the PharmaBrand Summit in Monaco. He is the Senior Marketing Director of Product and Marketing Development at the Lego Group. He told the amazing story about how Lego markets their product and leverages the...

The LAB: Innovating Water Access in Developing Countries (May 2010)

by Drew Boyd | May 24, 2010 | Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Jacob Goldenberg, Technology

Shortage of water may become a more catastrophic problem than food or energy shortage according to experts. The problem affects developing as well as developed countries including the U.S.. For this month’s LAB, we will look at how the corporate innovation...

The LAB: Innovating the Wedding Invitation with S.I.T. (April 2010)

by Drew Boyd | Apr 26, 2010 | Consultants, Innovation Clusters, Inside the Box Innovation, Technology

Over 2 million couples marry every year in the U.S.. This fuels the $50 billion dollar wedding industry. In an industry that prides itself in tradition, companies must innovate new products and services within those traditions if they want to grow and prosper. For...

The LAB: Innovating a Party with P.I.G. (March 2010)

by Drew Boyd | Mar 22, 2010 | Innovation Sighting, Technology

Here is a new iPhone application that uses the structured innovation method, S.I.T., to create ideas for your next party. The Party Idea Generator, P.I.G., leads you through a series of steps to trigger original party ideas. It has ten different ways to start...

The LAB: Innovating the Hockey Stick with Attribute Dependency (September 2009)

by Drew Boyd | Sep 28, 2009 | Creativity Tools, Technology, The Wheel

Ice hockey is big business. But it lags behind other professional sports – soccer, football, baseball, and basketball. As with all industries, the key to growth is innovation. Equipment manufacturers such as Reebok are taking this seriously with the creation of...