by Drew Boyd | Sep 27, 2010 | Consultants, Technology
Task Unification is a great tool when you have a general idea of the direction you want to go or business challenge you are dealing with. It is one of five templates in the Systematic Inventive Thinking method. Like all the templates, it helps regulate and channel the...
by Drew Boyd | Sep 6, 2010 | Evaluation Ideas, Innovation Method, The Wheel
Could the greatest innovation of all time be a method of innovation? Roger Smith proposed this in The Evolution of Innovation. Is such a method out there? The answer is yes. Suppose you want to come up with a new product idea. Where do you begin? What method would you...
by Drew Boyd | Aug 16, 2010 | Evaluation Ideas, Help, Ideation, Inside the Box Innovation
People can improve their innovation skills by mentally simulating the use of innovation tools. Chip and Dan Heath in their book, Made to Stick, talk of the importance of mental simulation with problem solving as well as skill-building. “A review of thirty five...
by Drew Boyd | Jul 31, 2010 | Innovation Clusters, Technology
A common question about structured innovation is can it be used on services. The answer is yes. A service is the same as a product in many ways, and the approach to using an innovation method like S.I.T. is the same. Let’s consider a service example for this...
by Drew Boyd | Jun 21, 2010 | Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Jacob Goldenberg, Technology
I just had the pleasure of hearing Mr. Soren Lund present at the PharmaBrand Summit in Monaco. He is the Senior Marketing Director of Product and Marketing Development at the Lego Group. He told the amazing story about how Lego markets their product and leverages the...
