by Drew Boyd | Apr 14, 2014 | Design Thinking, Evaluation Ideas, Idea Generation
You can frequently make groundbreaking innovations simply by dividing a product into “chunks” to create many smaller versions of it. These smaller versions still function like the original product, but their reduced size delivers benefits that users wouldn’t get with...
by Drew Boyd | Mar 10, 2014 | Academic Focus, Evaluation Ideas, Google, Idea Generation, Inside the Box Innovation, The Economist
Columbia Business School is offering a three-day Executive Education program called Marketing and Innovation. The program will teach Systematic Inventive Thinking as well as other key innovation concepts. The program will be held June 17-19 and November 18-20 in New...
by Drew Boyd | Feb 3, 2014 | Attribute Dependency, Evaluation Ideas, Idea Generation, Inside the Box Innovation, Jared Diamond, Subtraction
Although studying creativity is considered a legitimate scientific discipline nowadays, it is still a very young one. In the early 1970s, a psychologist named J. P. Guilford was one of the first academic researchers who dared to conduct a study of creativity. One of...
by Drew Boyd | Oct 7, 2013 | Attribute Dependency, Consultants, Creativity Tools, Design Thinking, Evaluation Ideas, Idea Generation, Innovation Clusters, Inside the Box Innovation, Jacob Goldenberg, Pinterest, Structured Creativity
The new Innovate! Inside the Box app facilitates the use of the creativity method, Systematic Inventive Thinking (SIT). It explains each of the five techniques (Subtraction, Division, Task Unification, Multiplication, and Attribute Dependency) and allows users to...
by Drew Boyd | Jun 11, 2013 | Evaluation Ideas, Idea Generation, Innovation Method, Inside the Box Innovation, The Wheel
“We dedicate this book to all past and future generations of innovators making the world a better place.” Today, we released “Inside the Box: A Proven System of Creativity for Breakthrough Results.” The premise of the book is that creativity...