by Drew Boyd | Jun 25, 2012 | Attribute Dependency, Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Technology
According the Center for the Future of Museums, many non-profit museums in this country are struggling from a broken economic model. Attendance and memberships are declining as consumers are given more choices of how to spend their time. To attract more, museums...
by Drew Boyd | May 30, 2011 | Creative Valentines Day, Creativity Tools, Innovation Clusters, Jacob Goldenberg, Technology
In 1817, Sir William Cubitt innovated the treadmill as a method of reforming prison convicts who got out of line. Today, that “torture” continues. According to the Sporting Goods Manufacturers Association, fifty million Americans use a treadmill. Sales...
by Drew Boyd | Feb 14, 2011 | Evaluation Ideas, Innovation Method, Inside the Box Innovation, The Economist
It’s that time of year again for “Innovation Tools,” the graduate marketing course at the University of Cincinnati. The course teaches how to use Systematic Inventive Thinking, a method based on three ideas. First, most successful innovations over time followed one...
by Drew Boyd | Apr 12, 2010 | Innovation Method, Inside the Box Innovation
I am teaching my innovation course, Systematic Innovation Tools, at the University of Cincinnati this month. The course is a fusion of Systematic Inventive Thinking and The Big Picture marketing framework. The Syllabus can be downloaded, but here are some details...
by Drew Boyd | Feb 7, 2009 | Evaluation Ideas, Innovative Marketing, Subtraction, The Economist, The Wheel
Visit the Applied Marketing Innovation Wiki to see a collection of inventions across a wide array of product categories as well as information about innovation consultants. The information is from students at The University of Cincinnati taking the graduate course,...
