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The LAB: Innovating a Museum with S.I.T. (June 2012)

by Drew Boyd | Jun 25, 2012 | Attribute Dependency, Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Technology

According the Center for the Future of Museums, many non-profit museums in this country are struggling from a broken economic model.  Attendance and memberships are declining as consumers are given more choices of how to spend their time.  To attract more, museums...

The LAB: Innovating the Treadmill with S.I.T. (May 2011)

by Drew Boyd | May 30, 2011 | Creative Valentines Day, Creativity Tools, Innovation Clusters, Jacob Goldenberg, Technology

 In 1817, Sir William Cubitt innovated the treadmill as a method of reforming prison convicts who got out of line.  Today, that “torture” continues.  According to the Sporting Goods Manufacturers Association, fifty million Americans use a treadmill.  Sales...

Innovation Tools – The Course

by Drew Boyd | Feb 14, 2011 | Evaluation Ideas, Innovation Method, Inside the Box Innovation, The Economist

It’s that time of year again for “Innovation Tools,” the graduate marketing course at the University of Cincinnati.   The course teaches how to use Systematic Inventive Thinking, a method based on three ideas.  First, most successful innovations over time followed one...

Systematic Innovation Tools: The Course

by Drew Boyd | Apr 12, 2010 | Innovation Method, Inside the Box Innovation

I am teaching my innovation course, Systematic Innovation Tools, at the University of Cincinnati this month. The course is a fusion of Systematic Inventive Thinking and The Big Picture marketing framework.  The Syllabus can be downloaded, but here are some details...

Wikinnovation!

by Drew Boyd | Feb 7, 2009 | Evaluation Ideas, Innovative Marketing, Subtraction, The Economist, The Wheel

Visit the Applied Marketing Innovation Wiki to see a collection of inventions across a wide array of product categories as well as information about innovation consultants.  The information is from students at The University of Cincinnati taking the graduate course,...

Recent Posts

  • Episode 103: Thinking Outside the Box – A Misguided Idea
  • Episode 102: The Division Technique – Cut and Rearrange to See New Possibilities
  • Episode 101: A Quick and Effective Technique for Expressing Yourself Creatively
  • Episode 100: Which Technique is Best for Certain Situations
  • Episode 099: Be More Curious To Be More Creative – New Research On This Important Link

Recent Comments

  1. Mattias Lövgren on Innovation and Reputation
  2. Matt on Innovation Sighting: Task Unification with the iPhone
  3. Jack on The LAB: Monetizing Twitter with Attribute Dependency (February 2009)
  4. Josh Gluckman on Linking Innovation with Strategy
  5. Drew on Innovation Sighting: The Multiplication Template and Virtual Reality
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Who are You?

Strategy and Innovation Leaders

R&D Leaders

HR Leaders

Marketing Leaders

Meeting Professionals

 

Presentations

Live Presentations

Virtual Experiences

Books

Adding Prestige to Your Portfolio

Inside the Box

Be a Professor

Innovations Inside The Box

Resources

Applications

Blog

Podcast

Video Training

LinkedIn Learning

About

The SIT Method

About Drew

Testimonials

Drew Boyd

Local Office: Cincinnati, Ohio

513-615-2839
Contact Us
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