According to the World Health Organization (WHO), the Zika virus is a global emergency. To fight it, humans have to find a way to kill the Aedes Aegypti mosquito. Two marketing agencies in Brazil have designed a novel way to do just that. They call it The Mosquito...
I love umbrellas and the many versions that demonstrate the five patterns of Systematic Inventive Thinking. Here’s a new one that demonstrates the Task Unification pattern. Task Unification is defined as: assigning an additional task to an existing resource....
The Task Unification Technique is one of five in the SIT methodology, and it produces remarkable clever ideas – the ones that make you slap your forehead and say, “Gee, why didn’t I think of that?” Task Unification is defined as: assigning an...
The Task Unification Technique is great because it generates novel ideas that tend to be novel and resourceful. It’s one of five techniques in the SIT Innovation Method. Task Unification is defined as: assigning an additional task to an existing resource. That...
The Task Unification Technique is great because it generates novel ideas that tend to be novel and resourceful. It’s one of five techniques in the SIT Innovation Method. Task Unification is defined as: assigning an additional task to an existing resource. That...
