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Innovation Sighting: “Sweaty” Billboards That Fight the Zika Virus

Innovation Sighting: “Sweaty” Billboards That Fight the Zika Virus

by Erica Gage | Apr 27, 2016 | Consultants, Culture of Innovation, Evaluation Ideas, Help, Idea Generation

According to the World Health Organization (WHO), the Zika virus is a global emergency. To fight it, humans have to find a way to kill the Aedes Aegypti mosquito. Two marketing agencies in Brazil have designed a novel way to do just that. They call it The Mosquito...
Innovation Sighting: Task Unification and the Oombrella

Innovation Sighting: Task Unification and the Oombrella

by Drew Boyd | Mar 21, 2016 | Attribute Dependency, Consultants, Idea Generation, Ideation

I love umbrellas and the many versions that demonstrate the five patterns of Systematic Inventive Thinking. Here’s a new one that demonstrates the Task Unification pattern. Task Unification is defined as: assigning an additional task to an existing resource....
Innovation Sighting: Putting Space Aliens to Work

Innovation Sighting: Putting Space Aliens to Work

by Erica Gage | Mar 14, 2016 | Consultants, Help, Idea Generation, Ideation, Jared Diamond

The Task Unification Technique is one of five in the SIT methodology, and it produces remarkable clever ideas – the ones that make you slap your forehead and say, “Gee, why didn’t I think of that?” Task Unification is defined as: assigning an...
Innovation Sighting: Coca Cola’s Green Billboard

Innovation Sighting: Coca Cola’s Green Billboard

by Drew Boyd | Feb 22, 2016 | Consultants, Idea Generation, Ideation

The Task Unification Technique is great because it generates novel ideas that tend to be novel and resourceful. It’s one of five techniques in the SIT Innovation Method. Task Unification is defined as: assigning an additional task to an existing resource. That...
Innovation Sighting: The Task Unification Technique for Young and Old

Innovation Sighting: The Task Unification Technique for Young and Old

by Erica Gage | Sep 28, 2015 | Attribute Dependency, Consultants, Ideation

The Task Unification Technique is great because it generates novel ideas that tend to be novel and resourceful. It’s one of five techniques in the SIT Innovation Method. Task Unification is defined as: assigning an additional task to an existing resource. That...
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Recent Posts

  • Episode 103: Thinking Outside the Box – A Misguided Idea
  • Episode 102: The Division Technique – Cut and Rearrange to See New Possibilities
  • Episode 101: A Quick and Effective Technique for Expressing Yourself Creatively
  • Episode 100: Which Technique is Best for Certain Situations
  • Episode 099: Be More Curious To Be More Creative – New Research On This Important Link

Recent Comments

  1. Mattias Lövgren on Innovation and Reputation
  2. Matt on Innovation Sighting: Task Unification with the iPhone
  3. Jack on The LAB: Monetizing Twitter with Attribute Dependency (February 2009)
  4. Josh Gluckman on Linking Innovation with Strategy
  5. Drew on Innovation Sighting: The Multiplication Template and Virtual Reality
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Who are You?

Strategy and Innovation Leaders

R&D Leaders

HR Leaders

Marketing Leaders

Meeting Professionals

 

Presentations

Live Presentations

Virtual Experiences

Books

Adding Prestige to Your Portfolio

Inside the Box

Be a Professor

Innovations Inside The Box

Resources

Applications

Blog

Podcast

Video Training

LinkedIn Learning

About

The SIT Method

About Drew

Testimonials

Drew Boyd

Local Office: Cincinnati, Ohio

513-615-2839
Contact Us
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