by Drew Boyd | May 3, 2010 | Consultants, Ideation, Innovation Clusters
Here is an example of two innovation templates in one product. The Double Down sandwich from KFC removes the traditional bread slice (demonstrating the template, Subtraction), and it assigns the additional job of "sandwiching" to the two slices...
by Drew Boyd | Apr 26, 2010 | Consultants, Innovation Clusters, Inside the Box Innovation, Technology
Over 2 million couples marry every year in the U.S.. This fuels the $50 billion dollar wedding industry. In an industry that prides itself in tradition, companies must innovate new products and services within those traditions if they want to grow and prosper. For...
by Drew Boyd | Jan 30, 2009 | Consultants, Technology, The Wheel
As we await the arrival of Amazon’s Kindle 2.0, it is a perfect time to begin innovating their next generation device. Anytime is a good time to innovate, but it is especially meaningful to innovate just as you launch your latest innovation. It tells the world...
by Drew Boyd | Jul 23, 2008 | Technology
Welcome to The LAB. This month, we will focus on Task Unification. This tool is one of five templates in the S.I.T. method of innovation. The tool works by taking a component of a product or service and assigning it an additional task or job. What I need from one of...
