by Drew Boyd | Sep 6, 2010 | Evaluation Ideas, Innovation Method, The Wheel
Could the greatest innovation of all time be a method of innovation? Roger Smith proposed this in The Evolution of Innovation. Is such a method out there? The answer is yes. Suppose you want to come up with a new product idea. Where do you begin? What method would you...
by Drew Boyd | Aug 16, 2010 | Evaluation Ideas, Help, Ideation, Inside the Box Innovation
People can improve their innovation skills by mentally simulating the use of innovation tools. Chip and Dan Heath in their book, Made to Stick, talk of the importance of mental simulation with problem solving as well as skill-building. “A review of thirty five...
by Drew Boyd | Aug 9, 2010 | Evaluation Ideas, Innovation Method, Kickstarter
How should firms identify innovation opportunities and predict market potential at very early stages and in new areas (“green fields”) and ambiguous environments? Here are three approaches: 1. Find Innovation Adjacencies: Adjacent markets are an attractive way to...
by Drew Boyd | Jul 31, 2010 | Innovation Clusters, Technology
A common question about structured innovation is can it be used on services. The answer is yes. A service is the same as a product in many ways, and the approach to using an innovation method like S.I.T. is the same. Let’s consider a service example for this...
by Drew Boyd | Jul 12, 2010 | Consultants, Ideation
Task Unification is a hard working innovation tool. Task Unification assigns an additional task to an existing resource or component of the product or service. Here is a clever example from Springwise. It is a service called “Itizen.” It allows you to...
