by Drew Boyd | Jul 5, 2010 | Evaluation Ideas, Innovation Method
An innovation tool is a cognitive prosthetic that helps individuals and groups overcome their human limitations to innovate more capably. Just as an artificial limb or hearing aid compensates and augments a missing or impaired part of the body, a thinking tool does...
by Drew Boyd | Jun 21, 2010 | Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Jacob Goldenberg, Technology
I just had the pleasure of hearing Mr. Soren Lund present at the PharmaBrand Summit in Monaco. He is the Senior Marketing Director of Product and Marketing Development at the Lego Group. He told the amazing story about how Lego markets their product and leverages the...
by Drew Boyd | May 31, 2010 | Creative Valentines Day, Innovation Method
Many products are invented accidentally. Serendipity led to the microwave oven, corn flakes, Teflon®, penicillin, fireworks, Viagra®, chocolate chip cookies, and the most famous of all accidents…the Post-it® note. The problem with serendipity is it’s not...
by Drew Boyd | May 24, 2010 | Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Jacob Goldenberg, Technology
Shortage of water may become a more catastrophic problem than food or energy shortage according to experts. The problem affects developing as well as developed countries including the U.S.. For this month’s LAB, we will look at how the corporate innovation...
by Drew Boyd | May 3, 2010 | Consultants, Ideation, Innovation Clusters
Here is an example of two innovation templates in one product. The Double Down sandwich from KFC removes the traditional bread slice (demonstrating the template, Subtraction), and it assigns the additional job of "sandwiching" to the two slices...
