by Drew Boyd | Jun 20, 2016 | Uncategorized
At some point as an innovation leader, you and your team will launch new innovations into the market place. Those could be new products and services, it could be a new advertising campaign, or simply displaying your products at a trade show. These initiatives are an...
by Drew Boyd | Jun 13, 2016 | Uncategorized
Dear Mr. Boyd, My Wharton interview was conducted in a group format in which we were asked to conceive a new conference to host at the business school. We went around the table, each candidate offering a different idea on which topic would most effectively engage...
by Drew Boyd | Jun 6, 2016 | Uncategorized
Take a look at the people around you at work. What do you notice? Well, we all differ from one another. But appearances aren’t the only way we differ, it’s the unique views and backgrounds that we bring that can help you boost your creativity at work....
by Drew Boyd | May 30, 2016 | Advertising Tools, Creative Valentines Day, Evaluation Ideas, Google
What products or services have you purchased that are your absolute favorites? Can think of a few? My bet is that you can think of a few because those products did everything and more than what you expected. Your satisfaction after consuming those products is very...
by Drew Boyd | May 23, 2016 | Evaluation Ideas, Google, Idea Generation, Kickstarter
For most companies, the top marketer, usually called the chief marketing officer, is part of the senior leadership team and sits on the executive committee or management board. In other words, marketing has a “seat at the table.” But here’s the challenge. If you let...
