by Drew Boyd | Oct 3, 2011 | Advertising Tools, Culture of Innovation
Great television commercials deliver the right message in a creative way. Great commercials are memorable. The longer customers remember your commercial, the more cost effective the campaign. One way to make memorable ads is to make them funny and...
by Drew Boyd | Sep 26, 2011 | Uncategorized
Innovation methods are not just for inventing new products. Savvy marketers apply innovation methods to the “big event” – the product launch campaign. Companies spend millions of dollars to get a product off to the right start. The launch of a new product can make or...
by Drew Boyd | Sep 19, 2011 | Consultants, Evaluation Ideas, Innovation Method, Innovation Sighting, Kickstarter
Research in Motion, the maker of Blackberry, must reinvent its business model. Otherwise, it’s the end of the road as many market analysts are predicting. Time is of the essence, so the management team needs to accelerate its search for new directions and pursue...
by Drew Boyd | Sep 12, 2011 | Uncategorized
The Activation Tool is one of the most effective but underused tools in advertising. Commercials based on this tool work well because they make your marketing message stand out in the sea of advertising. They engage the viewer to participate, either mentally or...
by Drew Boyd | Sep 5, 2011 | Evaluation Ideas, Innovation Clusters, Inside the Box Innovation, Subtraction
New research suggests that you are likely to be more creative when you imagine the problem is someone else’s instead of your own. Evan Polman and Kyle Emich describe their studies in their April 2011 article that support this conclusion. In one study, 262...
