Innovation in Practice Blog
Massive Open Online Course: Innovation and Design Thinking
The University of Cincinnati’s first Massive Open Online Course begins next week, October 7th. The course is free and open to all.
In this course, participants will master the tools necessary to generate new ideas and quickly transform those concepts into a viable pipeline of new products and services. They will learn a highly effective method of idea generation called Systematic Inventive Thinking used by many global firms across a wide variety of industries. They will also learn a suite of design thinking tools to take new concepts and put “life” into them. Generating ideas is not enough. Design thinking takes new ideas and sculpts them into market-winning products and services. Participants will learn the mechanics of each S.I.T. tool, and practice the use of each on a real product or service. Additionally, they will learn from a panel of seasoned practitioners and experts in the fields of innovation, new product development, and venture start-up.
Inside the Box: The Two Rats
In June, Jacob Goldenberg and I released our new book, Inside the Box: A Proven System of Creativity for Breakthrough Results. It has since been featured on the front page of Wall Street Journal and numerous other publications and media outlets.
Recently, we each did live webinars talking about the project. Take a look at both webinars so you can learn why I am called “The Street Rat” and Jacob is called “The Lab Rat.”
Both titles are well deserved! We hope you find these useful.
Innovation Sighting: Bookless Public Library
The Subtraction Technique is amazing because of its simplicity and power. It is one of five techniques that form the core of Systematic Inventive Thinking, a method of innovating new products and services. Here is a classic example of how it can completely reframe how we see one of the most familiar of institutions – the Library.
Inside the Box: Applying Attribute Dependency to Pinterest
Pinterest has joined the elite group of social apps along with Facebook, Twitter, LinkedIn, Youtube, and Google Plus. “Pinterest is a Virtual Pinboard that lets you organize and share all the beautiful things you find on the web.” How popular is it? It is the fastest site ever to break through the 10 million unique visitor mark. A report by Shareaholic claims, “Pinterest drives more referral traffic than Google+, LinkedIn and YouTube combined.” As of May 2013, Pinterest was valued at $2.5 billion. There are many creative ways to use Pinterest. New apps are emerging around it much like what happened with Twitter. But to maintain growth, Pinterest needs innovation. Let’s apply Attribute Dependency, one of five techniques of Systematic Inventive Thinking, to Pinterest.
Discover Where Creativity and Innovation Live.
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