Innovation in Practice Blog
Why Some People See Creative Ideas More Clearly Than Others
Are you one of those people that a company would choose to call to get feedback about their products or services? Do you have the right characteristics? In business, we call it the voice of the customer. And it turns out, there are certain types of people who are...
The Temptation of Creative Ideas: How We View Ideas Differently Depending on the Source
The next time you come up with a great idea, don't share it with anyone! Sounds absurd, right? Here’s a better way of saying that: If you want your ideas to have the best chance of getting accepted and implemented, then be careful how you share them. People evaluate...
The Multiplication Technique: A Simple Tool with Many Creative Surprises Inside
Procter & Gamble was able to take an air freshener product that was lagging at 4th place in terms of market share – to 1st place, adding 20 points of market share in just four months. How did they do that? It’s a simple tool called the Multiplication Technique....
Innovation Dream Teams: The Secret Formula to Drive Team Success
When you’re talking about innovation, a traditional brainstorming approach doesn't work. If you want to generate better ideas, you have to be able to create your innovation dream team in a systematic way. Different Roles in an innovation Dream Team The Team Leader -...
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