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Innovation Sighting: Pearl RearVision Backup Camera and Alert System

Innovation Sighting: Pearl RearVision Backup Camera and Alert System

by Erica Gage | Nov 28, 2016 | Attribute Dependency, Consultants, Evaluation Ideas, Idea Generation, Ideation, Structured Creativity

Backing up your car in those cramped, hard-to-see spaces just got safer and easier, thanks to Pearl Automation’s innovative use of the Task Unification Technique. Task Unification is defined as: assigning an additional task to an existing resource. That resource...
Where Great Ideas Come From

Where Great Ideas Come From

by Erica Gage | Oct 10, 2016 | Attribute Dependency, Creative Valentines Day, The Wheel

So where do great ideas come from? The answer might surprise you. Let’s look at the most successful rock band in history, The Beatles. In a biography of Paul McCartney  he shared his secret: “As usual for these co-written things, John often had just the first verse...
The Subtraction Technique: When Less is More

The Subtraction Technique: When Less is More

by Erica Gage | Sep 26, 2016 | Attribute Dependency, Evaluation Ideas, Idea Generation, Innovation Clusters

Take a look at these four items and tell me – what do they have in common? Here, you see an exercise bicycle, a package of powdered soup, a contact lens, and a child’s high chair, the kind that slips over the edge of the table. Do you see it? Most people would answer...
Innovation Sighting: Task Unification and Drug Dispensing Contact Lenses

Innovation Sighting: Task Unification and Drug Dispensing Contact Lenses

by Erica Gage | Sep 6, 2016 | Attribute Dependency, Consultants, Idea Generation, Ideation, Innovation Sighting

Medical device makers have been trying for years to replicate the success of drug-eluting stents – devices that do a particular job while at the same time, delivering a therapeutic drug. Here’s a new one that demonstrates the Task Unification pattern. Task...
Innovation: A World of Ambiguity

Innovation: A World of Ambiguity

by Erica Gage | Jul 25, 2016 | Advertising Tools, Attribute Dependency, Evaluation Ideas, Kickstarter

Innovators like you operate in a world of ambiguity. Every situation you face has some uncertainty, and you need to be prepared when unexpected things happen. If you’re not prepared, your strategy may derail and you end up losing competitive ground in the marketplace....
Innovate to Motivate

Innovate to Motivate

by Erica Gage | Jul 11, 2016 | Advertising Tools, Attribute Dependency, Evaluation Ideas

Think about the last time you bought something and ask yourself a simple question: why did I buy it? Well, the answer most certainly is that you felt you needed it. Something motivated you to shop for that item, buy it, and use it. Consumers only buy things when...
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Recent Posts

  • Episode 093: A Powerful New Web App to Generate Creative Ideas
  • Episode 092: Why I Hate the Post-it Note as an Example of Creative Thinking
  • Episode 091: Don’t Be Fooled When Assessing Creative Work
  • Episode 090: College Graduates! Get a Head Start With These 5 Creativity Tips
  • Episode 089: 5 Ways to Tackle Challenging Problems

Recent Comments

  1. Mattias Lövgren on Innovation and Reputation
  2. Matt on Innovation Sighting: Task Unification with the iPhone
  3. Jack on The LAB: Monetizing Twitter with Attribute Dependency (February 2009)
  4. Josh Gluckman on Linking Innovation with Strategy
  5. Drew on Innovation Sighting: The Multiplication Template and Virtual Reality
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Who are You?

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R&D Leaders

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Presentations

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Adding Prestige to Your Portfolio

Inside the Box

Be a Professor

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Blog

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Video Training

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About

The SIT Method

About Drew

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Drew Boyd

Local Office: Cincinnati, Ohio

513-615-2839
Contact Us
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