by Drew Boyd | Nov 7, 2013 | Consultants, Creativity Tools, Design Thinking, Emergent Customer, Idea Generation, Innovation Clusters, Jacob Goldenberg, Pinterest
It’s official. Twitter is a publicly traded company, and it will face constant pressure to innovate and grow. Let’s look at how innovation methods can be applied to Twitter to find new opportunitues. We’ll apply the five techniques of Systematic...
by Drew Boyd | Oct 7, 2013 | Attribute Dependency, Consultants, Creativity Tools, Design Thinking, Evaluation Ideas, Idea Generation, Innovation Clusters, Inside the Box Innovation, Jacob Goldenberg, Pinterest, Structured Creativity
The new Innovate! Inside the Box app facilitates the use of the creativity method, Systematic Inventive Thinking (SIT). It explains each of the five techniques (Subtraction, Division, Task Unification, Multiplication, and Attribute Dependency) and allows users to...
by Drew Boyd | Sep 9, 2013 | Creativity Tools, Emergent Customer, Evaluation Ideas, Idea Generation, Pinterest
Pinterest has joined the elite group of social apps along with Facebook, Twitter, LinkedIn, Youtube, and Google Plus. “Pinterest is a Virtual Pinboard that lets you organize and share all the beautiful things you find on the web.” How popular is it? It is...
by Drew Boyd | Aug 12, 2013 | Consultants, Creativity Tools, Design Thinking, Evaluation Ideas, Idea Generation, Innovation Clusters, Jacob Goldenberg
Check out this clever interpretation of Inside the Box, now appearing in Spirit Magazine, the inflight magazine of Southwest Airlines.
by Drew Boyd | Jun 4, 2013 | Attribute Dependency, Consultants, Creativity Tools, Design Thinking, Evaluation Ideas, Idea Generation, Innovation Clusters, Innovation Method, Inside the Box Innovation, Jacob Goldenberg, The Wheel
Next week, Jacob Goldenberg and I will launch our new book, Inside the Box: A Proven System of Creativity for Breakthrough Results. It is the first book to detail the innovation method called Systematic Inventive Thinking, the subject of this blog for the last six...
by Drew Boyd | May 6, 2013 | Creativity Tools, Evaluation Ideas, Ideation
Signs are perhaps the most ancient yet still relevant tools of marketing. According to the International Sign Association, signage is the least expensive but most effective form of advertising and can account for half of your customers. Can sign makers use systematic...