The LAB: Innovating Inflight Services with S.I.T. (February 2011)

by Drew Boyd | Feb 28, 2011 | Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Jacob Goldenberg, Technology

Airline service innovation seems like an oxymoron considering the industry’s reputation for low quality. But the industry is fighting back to improve its image. Companies that specialize in inflight entertainment as well as airframe manufacturers are...

Innovation Sighting: New World Order with Attribute Dependency

by Drew Boyd | Nov 22, 2010 | Creativity Tools, Ideation, Kickstarter

One way to develop stronger innovation skills is to practice pattern recognition…seeing an inherent pattern used to create innovative products and services.  Pattern recognition "builds innovation muscle" and makes you more adept at applying...

The LAB: Innovating the Lego with S.I.T. (June 2010)

by Drew Boyd | Jun 21, 2010 | Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Jacob Goldenberg, Technology

I just had the pleasure of hearing Mr. Soren Lund present at the PharmaBrand Summit in Monaco. He is the Senior Marketing Director of Product and Marketing Development at the Lego Group. He told the amazing story about how Lego markets their product and leverages the...

The LAB: Innovating Water Access in Developing Countries (May 2010)

by Drew Boyd | May 24, 2010 | Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Jacob Goldenberg, Technology

Shortage of water may become a more catastrophic problem than food or energy shortage according to experts. The problem affects developing as well as developed countries including the U.S.. For this month’s LAB, we will look at how the corporate innovation...

The LAB: Innovating the Hockey Stick with Attribute Dependency (September 2009)

by Drew Boyd | Sep 28, 2009 | Creativity Tools, Technology, The Wheel

Ice hockey is big business. But it lags behind other professional sports – soccer, football, baseball, and basketball. As with all industries, the key to growth is innovation. Equipment manufacturers such as Reebok are taking this seriously with the creation of...

The Livescribe Pulse Smart Pen – Never Miss an Idea

by Drew Boyd | Aug 30, 2009 | Creativity Tools, Innovation Method, Innovation Sighting, Inside the Box Innovation

Innovating is mental, visual, and vocal. Here is a new product to help capture…and coordinate…all three. It is called the PulseTM by Livescribe. The PulseTM is a smart pen that records and links audio to what your write, so you never miss a word…or...