by Drew Boyd | Apr 14, 2014 | Design Thinking, Evaluation Ideas, Idea Generation
You can frequently make groundbreaking innovations simply by dividing a product into “chunks” to create many smaller versions of it. These smaller versions still function like the original product, but their reduced size delivers benefits that users wouldn’t get with...
by Drew Boyd | Dec 9, 2013 | Consultants, Creative Valentines Day, Creativity Tools, Design Thinking, Idea Generation, Innovation Clusters, Jacob Goldenberg
Umbrellas have been around a very long time dating back to the time of the ancient Egyptians. Yet, little has changed to the basic concept…until recently. Here are five examples of innovative umbrellas that could have been invented with one of the techniques of...
by Drew Boyd | Nov 7, 2013 | Consultants, Creativity Tools, Design Thinking, Emergent Customer, Idea Generation, Innovation Clusters, Jacob Goldenberg, Pinterest
It’s official. Twitter is a publicly traded company, and it will face constant pressure to innovate and grow. Let’s look at how innovation methods can be applied to Twitter to find new opportunitues. We’ll apply the five techniques of Systematic...
by Drew Boyd | Oct 7, 2013 | Attribute Dependency, Consultants, Creativity Tools, Design Thinking, Evaluation Ideas, Idea Generation, Innovation Clusters, Inside the Box Innovation, Jacob Goldenberg, Pinterest, Structured Creativity
The new Innovate! Inside the Box app facilitates the use of the creativity method, Systematic Inventive Thinking (SIT). It explains each of the five techniques (Subtraction, Division, Task Unification, Multiplication, and Attribute Dependency) and allows users to...
by Drew Boyd | Aug 12, 2013 | Consultants, Creativity Tools, Design Thinking, Evaluation Ideas, Idea Generation, Innovation Clusters, Jacob Goldenberg
Check out this clever interpretation of Inside the Box, now appearing in Spirit Magazine, the inflight magazine of Southwest Airlines.
by Drew Boyd | Jun 4, 2013 | Attribute Dependency, Consultants, Creativity Tools, Design Thinking, Evaluation Ideas, Idea Generation, Innovation Clusters, Innovation Method, Inside the Box Innovation, Jacob Goldenberg, The Wheel
Next week, Jacob Goldenberg and I will launch our new book, Inside the Box: A Proven System of Creativity for Breakthrough Results. It is the first book to detail the innovation method called Systematic Inventive Thinking, the subject of this blog for the last six...
