Innovation in Practice Blog

February 23, 2021

The Power of Combining Things: How to be Creative Anytime with Simple Unexpected Combinations

Think you’re the most uncreative person in the world?  Well, not anymore.  You can decide to become creative if you want to right in this very […]
February 16, 2021

Are You Sitting on The Next Big Thing?

Have you ever been in your car driving down the road or you’re at a friend’s house or in your house or at work, then all […]
February 9, 2021

Why Some People See Creative Ideas More Clearly Than Others

Are you one of those people that a company would choose to call to get feedback about their products or services?  Do you have the right […]
February 2, 2021

Creative Ways to Improve How People See You: Adding Prestige to Who You Are

What makes luxury brands and products so special? They’ve got the prestige or reputation that’s unparalleled. Now, what if you’re able to translate that into you […]
January 26, 2021

What’s In a Name?

Naming objects is very useful. We name things all the time because it makes things efficient. It helps us understand our world and it’s how we […]
January 19, 2021

Mastering Creative Thinking: Two Techniques to Make Creative Thinking Stick

Becoming even just a little bit more creative will enhance what you do every day – whether at work, at home, or just about anywhere.  But […]
January 12, 2021

The Creative Power of Thinking Big: How to Improve Your Ideas with One Simple Trick

Think big. You’ve probably heard that a lot of times.  As leaders, we need to be more aggressive, take more risks, and challenge ourselves to think […]
January 5, 2021

The Temptation of Creative Ideas: How We View Ideas Differently Depending on the Source

The next time you come up with a great idea, don’t share it with anyone! Sounds absurd, right? Here’s a better way of saying that: If […]
December 29, 2020

You’re Awesome! How Sarcasm Enhances Creativity

Sarcasm is the idea of using irony in a way to mock somebody or to insult them. While sarcasm can be insulting and hurtful to somebody, […]
December 22, 2020

The Golden Rule of Creativity

The golden rule says that you should treat others as you want them to treat you.  Now, the golden rule of creativity states that if you […]
June 11, 2012

Graduate Certificate in Innovation

I am pleased to announce the launch of The Graduate Certificate in Innovation at the Lindner College of Business. The 12 credit hour program is the first of its kind to package Systematic Inventive Thinking, design thinking, and commercial strategy into one comprehensive package. It is the first certificate course that combines business courses with courses from our globally-ranked College of Design, Architecture, Art, and Planning (DAAP). The Association to Advance Collegiate Schools of Business (AACSB) believes business schools must focus more on specific skills that support innovation, reinvent curricula to be more integrative, and convene executive programs that create new ideas and networks. Business schools must promote interdisciplinary research and recognize that innovation can come from advances in the theory, practice, or teaching of management. "Through outreach activities, such as business plan competitions, student consulting projects, and business incubators, business schools’ activities contribute directly to innovation in the communities they serve."
July 23, 2012

Marketing Innovation: The Subtraction Tool in Brand Development

Perhaps harder than branding is re-branding. Once the market associates your brand with a specific promise, it is difficult to get people to shift over to a newer or more updated meaning. This is especially true for brands that have been around a long time. Take the brand of Canada, for example. It adopted the instantly-recognizable Maple Leaf as its national flag in 1965 over contending choices such the one shown here. Now Canada is re-positioning the brand to update its global image. The new campaign, "Know Canada," makes clever use of the S.I.T. advertising tool called Subtraction. The tool is one of eight patterns embedded in most innovative commercials. Jacob Goldenberg and his colleagues describe these simple, well-defined design structures in their book, "Cracking the Ad Code," and provide a step-by-step approach to using them.
October 29, 2012

Innovation and the Base Rate

Suppose you're told that three out of four car accidents happen within 25 miles of your home. Are you safer driving away from home? Based on this statistic alone, most people would assume they are safer. But the picture changes when you consider an important part of this scenario called the base rate. In probability and statistics, the base rate is the underlying probability unconditioned by prior events. Failing to consider the base rate leads to wrong conclusions, known as the base-rate fallacy. In this example, the base rate is the total percentage of driving that happens within 25 miles of your home. Let's assume it is 90%. Given the odds of an accident are only 75% in an area you spend 90% of your time, driving close to home is clearly safer. Why does this matter in innovation? Understanding the base rate with a product's performance can lead to hidden insights and opportunities.
January 28, 2013

Innovation Sighting: Apple’s Smart Shoe

A tell-tale sign of the Attribute Dependency Technique is the word "smart" in any product description. Apple's new patent for 'smart shoes' is a case in point. As reported by PSFK:
March 25, 2013

Academic Focus: Universidad Deusto – Master in Business Innovation

The University of Deusto business school is offering a masters degree in business innovation (MBI) that I believe serves as an excellent role model for other schools. It is unique because it focuses on three foundations (from their website):
April 15, 2013

Academic Focus: Massive Open Online Course (MOOC) for S.I.T.

The University of Cincinnati announced it will launch its first Massive Open Online Course (called MOOC) next fall. It will be the first MOOC to teach Systematic Inventive Thinking (S.I.T.), an innovation method based on templates.
August 26, 2013

Launchpad Opens Doors for Great Consumer Product Ideas

Launchpad (www.launchrightnow.com), a product design, development, and collaborative resource hub, wants your ideas. Founded in January 2013 as a fresh player in the consumer product development industry, Launchpad partners with people whose ideas - from kitchen gadgets to software apps - need help to move along.
September 30, 2013

Massive Open Online Course: Innovation and Design Thinking

The University of Cincinnati's first Massive Open Online Course begins next week, October 7th. The course is free and open to all. In this course, participants will master the tools necessary to generate new ideas and quickly transform those concepts into a viable pipeline of new products and services. They will learn a highly effective method of idea generation called Systematic Inventive Thinking used by many global firms across a wide variety of industries. They will also learn a suite of design thinking tools to take new concepts and put “life” into them. Generating ideas is not enough. Design thinking takes new ideas and sculpts them into market-winning products and services. Participants will learn the mechanics of each S.I.T. tool, and practice the use of each on a real product or service. Additionally, they will learn from a panel of seasoned practitioners and experts in the fields of innovation, new product development, and venture start-up.
October 14, 2013

Innovation and Design Thinking: Week One Final Thoughts

The terms innovation and design thinking are used so often in so many different contexts, often interchanged, and sometimes misused. What do they really mean? More importantly, how do they relate to each other? These questions set the stage for “Innovation and Design Thinking,” the first Massive Online Open Course (MOOC) offered by the University of Cincinnati and the largest course ever taught since it was founded in 1819. Nearly two thousand students from around the world are participating.
October 21, 2013

Innovation and Design Thinking: The Best Practices of Teams

October brings the start of the U.S. baseball championship called the World Series. Baseball, like innovation, is a team sport, and success demands best practices out of the players and team managers. We thought it might be useful compare innovation and baseball given this week’s focus on teams. Baseball is a diverse sport played in many countries The U.S professional league (called Major League Baseball) has 1200 players from 19 countries. Innovation also requires diversity. A best practice is to make innovation teams diverse in several ways: cross-functional, gender, experience, and cultural. Diverse teams harness the unique perspectives of the team members when applying the innovation and design thinking tools taught in this course. By the way, how does this MOOC compare to Major League Baseball? We have over 2100 participants from 55 countries! Evidently, diversity is also a driver of learning.