by Drew Boyd | Apr 23, 2012 | Evaluation Ideas, Inside the Box Innovation
Making innovation sustainable means: 1. learning how to innovate, 2. getting results from innovation workshops, and 3. building the internal support systems to keep it going. Join Idit Biton and Yoni Stern from SIT in New York City, June 18-20, 2012 for...
by Drew Boyd | Apr 9, 2012 | Evaluation Ideas, Google, Kickstarter
Measuring innovation can lead to unintended consequences. Here are eight ways to avoid the traps. 1. Measure innovation alternatives, not just the current program. When assessing the impact of an initiative, always ask, “compared to what?” Don’t fall...
by Drew Boyd | Mar 19, 2012 | Advertising Tools, Consultants, Culture of Innovation, Evaluation Ideas
The Unification Tool is a tricky but effective advertising tool. Unification recruits an existing resource and forces it to carry the advertising message. That resource can come from within the medium itself or within the environment of the medium. In other words, the...
by Drew Boyd | Feb 20, 2012 | Evaluation Ideas, Google, Kickstarter
An innovative corporate culture is one that supports the creation of new ideas and the implementation of those ideas. Leaders need to help employees see innovation in the right light. The most innovative companies do the following: 1. See innovation as a competency:...
by Drew Boyd | Feb 6, 2012 | Advertising Tools, Culture of Innovation, Evaluation Ideas
Super Bowl commercials capture our attention because they tend to be highly creative and well-produced. At $3.5 million dollars for a thirty second spot, Super Bowl advertisers need to create the best, most innovative commercials possible. To do that, they use...
by Drew Boyd | Jan 9, 2012 | Evaluation Ideas, Google, Innovation Sighting, Kickstarter
Read this partial list of core competencies for a particular firm and try to guess what industry it is in: Consumer insights: understanding what consumer want Design: making things easy to use Innovation: coming up with new ideas routinely Systems integration: making...
