by Drew Boyd | May 16, 2016 | Advertising Tools, Evaluation Ideas, Google, Kickstarter
Have you ever heard the expression, “Riding on the Coattails of Others?” What it means is – achieving success by associating with other people or groups. In sales and marketing, it’s another great way to create opportunities and improve your sales...
by Drew Boyd | May 2, 2016 | Evaluation Ideas, Innovation Method, Kickstarter
Look at any industry, in any market, and you’ll find the same strategy playing out everywhere. Companies compete with one another in a mindless race to the bottom, matching products and services feature for feature, competing primarily on price. This commoditizes...
by Drew Boyd | Apr 18, 2016 | Evaluation Ideas, Inside the Box Innovation, The Wheel
Place a check mark beside the statement you agree with most. 1. A. Innovation occurs by adding features to a product. B. Innovation occurs by taking features out of a product. 2. A. Innovation is finding problems that are solved by hypothetical solutions. B....
by Drew Boyd | Apr 7, 2016 | Evaluation Ideas, Idea Generation, Inside the Box Innovation
You’ve heard that old adage. Don’t judge a book by its cover. The same holds true in creativity. You want to resist the temptation of judging ideas depending on who it came from. Yet, its very difficult for us to do this. Here’s why. If we like the...
by Drew Boyd | Mar 7, 2016 | Advertising Tools, Attribute Dependency, Evaluation Ideas
Jacob Goldenberg, in his book, “Cracking the Ad Code,” describes eight creative patterns that are embedded in most innovative, award- winning commercials. The tools are: Unification Activation Metaphor Subtraction Extreme Consequence Absurd Alternative...
by Drew Boyd | Feb 8, 2016 | Creative Valentines Day, Evaluation Ideas, Google, Idea Generation, Innovation Method
You’ve heard that old adage – “Don’t judge a book by its cover.” The same holds true in creativity. We want to resist the temptation of judging ideas depending on where it came from. Yet, its very difficult for us to do this. If we like...
