by Drew Boyd | Aug 24, 2015 | Advertising Tools, Evaluation Ideas, Google
Think about the last time you bought a car or perhaps a computer. Now, think about the next time you’ll buy one of those items. Are you going to do it exactly the same way as before? If you’re like most consumers, the answer is probably not. That’s because you learned...
by Drew Boyd | Aug 3, 2015 | Evaluation Ideas, Google, Idea Generation, Jared Diamond
I want you to imagine that you’ve been working on a string of projects, and they’ve all gone very well. You’re talented, hardworking, and ambitious, and you’re on a roll. Then, your next assignment comes along. It’s a big challenge like the ones before. You’ve got a...
by Drew Boyd | Jul 20, 2015 | Evaluation Ideas, Google, Innovation Method, Innovation Sighting, Kickstarter, Subtraction
In Innovating Out of Crisis, How Fujifilm Survived (and Thrived) As Its Core Business Was Vanishing, published by Stone Bridge Press, Berkeley, California, Shigetaka Komori, FUJIFILM Holdings Corporation Chairman and CEO, recounts how he was inspired to lead...
by Drew Boyd | Jun 29, 2015 | Advertising Tools, Evaluation Ideas, Google, Jared Diamond
Nielson released its 2015 BREAKTHROUGH INNOVATION REPORT that features best practices from winning brands – with seven specific case studies from Pepsico, Kraft, MillerCoors, Kellogg’s, Nestle Purina, Atkins and L’Oreal Paris. The report is based on a two year study...
by Drew Boyd | Mar 23, 2015 | Attribute Dependency, Evaluation Ideas, Google, Idea Generation, Inside the Box Innovation, Jared Diamond
Training programs, by design, are meant to provoke and cause changes. Changes can be in the skills, attitudes, behaviors, or knowledge of the participants. For leadership training programs, the ability to “think differently” seems to be at the top of many...
by Drew Boyd | Mar 2, 2015 | Evaluation Ideas, Google, Innovation Method, Jared Diamond
I want to be among the first to congratulate Rowan Gibson for his newest book, The 4 Lenses of Innovation, launching today. Here is a brief description (from Amazon): Ever wondered where big, breakthrough ideas come from? How do innovators manage to spot the...
