Training programs, by design, are meant to provoke and cause changes. Changes can be in the skills, attitudes, behaviors, or knowledge of the participants. For leadership training programs, the ability to “think differently” seems to be at the top of many companies’ list of priorities.
So how do you think differently and creatively? By using cognitive thinking tools that re-pattern how you see situations and potential opportunities. It is the Holy Grail, the magic elixir that can transform a talented leader into a great one.
The good news is that humans follow patterns in many domains including creativity. Research by Dr. Jacob Goldenberg suggests that or thousands of years, inventors have embedded five simple patterns into their inventions, usually without knowing it. These patterns are the “DNA” of products that can be extracted and applied to any product or service to create new-to-the-world innovations.
The five patterns are:
Using these patterns correctly relies on two key ideas. The first idea is that you have to re-train the way your brain thinks about problem solving. Most people think the way to innovate is by starting with a well-defined problem and then thinking of solutions. In our method, it is just the opposite. We start with an abstract, conceptual solution and then work back to the problem that it solves. Therefore, we have to learn how to reverse the usual way our brain works in innovation.
This process is called “Function Follows Form,” first reported in 1992 by psychologist Ronald Finke. He recognized that there are two directions of thinking: from the problem-to-the-solution and from the solution-to-the-problem. Finke discovered people are actually better at searching for benefits for given configurations (starting with a solution) than at finding the best configuration for a given benefit (starting with the problem).
The second key idea to using patterns is the starting point. It is an idea called The Closed World. We tend to be most surprised with those ideas “right under noses,” that are connected in some way to our current reality or view of the world. This is counterintuitive because most people think you need to get way outside their current domain to be innovative. Methods like brainstorming and SCAMPER use random stimulus to push you “outside the box” for new and inventive ideas. Just the opposite is true. The most surprising ideas (“Gee, I never would have thought of that!”) are right nearby.
We have a nickname for The Closed World…we call it Inside the Box.