by Drew Boyd | Jul 3, 2017 | Creativity Tools, Help, Ideation
The United States Postal Service has just released a “first-of-its-kind” stamp that changes appearance when you touch it. What has inspired this small nugget of innovation? The August 21 total eclipse of the sun. It will be the first total eclipse to be seen in the...
by Drew Boyd | Sep 14, 2015 | Attribute Dependency, Consultants, Evaluation Ideas, Help, Idea Generation, Innovation Clusters
On any given day, it’s estimated that 1 in 25 hospital patients in the U.S. has at least one healthcare-associated infection (HAI), according to the Centers for Disease Control and Prevention. That includes pneumonia; gastrointestinal illness; or infections of the...
by Drew Boyd | Dec 1, 2014 | Evaluation Ideas, Help, Idea Generation, Jared Diamond, The Wheel
Could creativity be as simple as following templates? In 1914 psychologist Wolfgang Köhler embarked on a series of studies about chimpanzees and their ability to solve problems. He documented the research in his book The Mentality of Apes. In one experiment, he took a...
by Drew Boyd | Mar 24, 2014 | Evaluation Ideas, Help, Idea Generation, Inside the Box Innovation, Jared Diamond
Creativity is what you do in your head to generate an idea, while innovation is the process of putting it into practice. You need both to succeed, which may be why the number of new books on these topics seems to grow every year. Yet despite the popularity of this...
by Drew Boyd | Apr 22, 2013 | Evaluation Ideas, Help, Innovation Sighting, Innovative Marketing, Jared Diamond
Canadian researchers found that areas in the reward center of the brain become active when people hear a song for the first time. The more the listener enjoys what they hear, the stronger the connections are in the region of the brain called the nucleus accumbens. The...
by Drew Boyd | Apr 1, 2013 | Evaluation Ideas, Help, Jared Diamond
How we judge a creative idea is affected by how we perceive its inventor. Without realizing it, we may overvalue or undervalue a new concept and make poor choices in the product development process as a result. Researchers Izabela Lebuda and Maciej Karwowski1 studied...
