by Drew Boyd | Nov 17, 2014 | Creativity Tools, Emergent Customer, Idea Generation, Ideation, Pinterest
Are online reviews going extinct? From Yelp to Amazon, reviews these days are good for just one thing: Seeing what others think of a product, service, or business. But are reviews really helpful? Could they be an outmoded one-size-fits-all solution in a world where a...
by Drew Boyd | Oct 20, 2014 | Evaluation Ideas, Idea Generation, Ideation, Innovation Clusters
The only thing worse than having too many emails is getting very long ones. When I open an email and see a long-winded message followed by a chain of other emails that have to be read as well, I dread it. After all, brevity is a virtue, and I value those emails that...
by Drew Boyd | Oct 13, 2014 | Evaluation Ideas, Idea Generation, Innovation Method
Listen to the Entrepreneur’s Library: Episode 5 – “Inside The Box” by Drew Boyd (17 minutes): The EL Podcast Episode 5 Q: Will you take just a moment to introduce yourself and tell us a little bit about you personally? A: I’m a professor at the...
by Drew Boyd | Sep 15, 2014 | Design Thinking, Evaluation Ideas, Idea Generation, Ideation, Innovation Sighting, Jared Diamond
Innovation is anything that is new, useful, and surprising. “Surprising” means that the idea makes you slap your forehead and say, “Gee, why didn’t I think of that?” Here’s a great example. “Researchers at the MIT Media...
by Drew Boyd | Aug 25, 2014 | Creative Valentines Day, Idea Generation, Ideation, Innovation Clusters
Can you imagine flying in a plane without windows? A design team from Technicon Design in Paris created an interior that displays 360-degree views that are simulated on internal screens from external cameras that capture the surrounding environment in real time. The...
by Drew Boyd | Aug 4, 2014 | Emergent Customer, Evaluation Ideas, Google, Idea Generation, The Wheel
When describing the SIT method, I sometimes say it’s like using the voice of the product. That’s because SIT is based on patterns that are embedded into the products and services you see around you. If products could talk to you, they would describe the five patterns...
