by Drew Boyd | Jul 12, 2010 | Consultants, Ideation
Task Unification is a hard working innovation tool. Task Unification assigns an additional task to an existing resource or component of the product or service. Here is a clever example from Springwise. It is a service called “Itizen.” It allows you to...
by Drew Boyd | Jun 28, 2010 | Culture of Innovation, Ideation
Cannes Lions, the International Advertising Festival, is the world’s only truly global meeting place for professionals in the communications industry. It celebrates advertising winners each year in a variety of categories. The 57th festival was held last week....
by Drew Boyd | May 3, 2010 | Consultants, Ideation, Innovation Clusters
Here is an example of two innovation templates in one product. The Double Down sandwich from KFC removes the traditional bread slice (demonstrating the template, Subtraction), and it assigns the additional job of "sandwiching" to the two slices...
by Drew Boyd | Mar 8, 2010 | Design Thinking, Ideation
LG Electronics is about to announce their third annual Design the Future Competition. Last year, more than 800 entries were submitted by consumers with their take on the future of mobile communications. The winning entry is the focus of this month’s Innovation...
by Drew Boyd | Feb 15, 2010 | Ideation, Innovation Clusters
Here are two CPG products from this week's Best New Product Awards. I tried them at home and noticed a pattern. That pattern suggests a different way to use the Subtraction Template of the innovation method, S.I.T.. The question is whether...
