by Drew Boyd | Jan 23, 2012 | Creativity Tools, Innovation Sighting, Technology
GPS technology is great at getting you from Point A to Point B. What if you had a system that alerted you to risk of crime, weather, points of interest, and cost savings tips along the way? Microsoft seems headed this way in light of its newly-awarded patent that ties...
by Drew Boyd | Jan 9, 2012 | Evaluation Ideas, Google, Innovation Sighting, Kickstarter
Read this partial list of core competencies for a particular firm and try to guess what industry it is in: Consumer insights: understanding what consumer want Design: making things easy to use Innovation: coming up with new ideas routinely Systems integration: making...
by Drew Boyd | Dec 19, 2011 | Ideation, Innovation Sighting, Jacob Goldenberg
Pick up a camera and see how many innovations you can find in it. That shouldn’t be hard. There are lots of them. The camera, like all inventions, started with a core idea. From there, it continued to evolve and improve though time. It might surprise you that a...
by Drew Boyd | Sep 19, 2011 | Consultants, Evaluation Ideas, Innovation Method, Innovation Sighting, Kickstarter
Research in Motion, the maker of Blackberry, must reinvent its business model. Otherwise, it’s the end of the road as many market analysts are predicting. Time is of the essence, so the management team needs to accelerate its search for new directions and pursue...
by Drew Boyd | Jul 11, 2011 | Creativity Tools, Ideation, Innovation Sighting
Pro-Form’s Le Tour de France Indoor Cycle lets users choose or create real-world routes, then adjusts the angle of the riding platform to replicate the experience of riding up and down those roads. This new product has three different features using the...
by Drew Boyd | Jun 27, 2011 | Consultants, Design Thinking, Innovation Sighting, Subtraction, Technology
PharmaBrand Summit 2011 kicks off in Montreux, Switzerland this week. It will bring together senior executives and brand marketers from Europe’s largest pharmaceutical organizations. This year’s theme is: “The arrogance of success is to think that what you...
