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The LAB: Innovating Pinterest with Attribute Dependency (September 2012)

by Drew Boyd | Sep 30, 2012 | Creativity Tools, Emergent Customer, Pinterest, Technology

It’s official. Pinterest has joined the elite group of social apps along with Facebook, Twitter, LinkedIn, Youtube, and Google Plus. “Pinterest is a Virtual Pinboard that lets you organize and share all the beautiful things you find on the web.” How...

The LAB: Innovating Social Media Apps with SIT (August 2012)

by Drew Boyd | Aug 27, 2012 | Advertising Tools, Consultants, Innovation Method, Technology

Marketers have such a wide array of social media apps to choose from that it can be overwhelming. Tools such as Go2Web20.net can help sort through the maze and narrow down the search to catergories of apps such as mobile, Facebook, gaming, and so on. But to squeeze...

The LAB: Innovating Toilet Paper with Attribute Dependency (July 2012)

by Drew Boyd | Jul 30, 2012 | Creativity Tools, Technology, The Wheel

When Joseph Gayetty invented commercially available toilet paper in 1857, he called it “The greatest necessity of the age!” Of course, he wasn’t exaggerating. The use of paper for toileting dates back to the 6th century AD. Gayetty’s Medicated...

The LAB: Innovating a Museum with S.I.T. (June 2012)

by Drew Boyd | Jun 25, 2012 | Attribute Dependency, Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Technology

According the Center for the Future of Museums, many non-profit museums in this country are struggling from a broken economic model. Attendance and memberships are declining as consumers are given more choices of how to spend their time. To attract more, museums need...

The LAB: Innovating a Membership Club with S.I.T. (April 2012)

by Drew Boyd | Apr 30, 2012 | Consultants, Creativity Tools, Design Thinking, Evaluation Ideas, Technology

How do you attract new customers while retaining current ones? For many categories, you attract new customers by showing high satisfaction with current customers. Put the current customer first and you will increase your appeal to new customers. The challenge is when...

The LAB: Innovating the PC and Printer…Together (March 2012)

by Drew Boyd | Mar 26, 2012 | Attribute Dependency, Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Jacob Goldenberg, Technology

Hewlett Packard’s announcement that it’s combining its PC and printer divisions is meeting skepticism. Larry Dignan, editor-in-chief of ZDNet, had this to say: “Hewlett-Packard says it’s combining its printer and PC divisions partially because...
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Recent Posts

  • Episode 103: Thinking Outside the Box – A Misguided Idea
  • Episode 102: The Division Technique – Cut and Rearrange to See New Possibilities
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  • Episode 100: Which Technique is Best for Certain Situations
  • Episode 099: Be More Curious To Be More Creative – New Research On This Important Link

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Who are You?

Strategy and Innovation Leaders

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Meeting Professionals

 

Presentations

Live Presentations

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Adding Prestige to Your Portfolio

Inside the Box

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Applications

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About

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About Drew

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Drew Boyd

Local Office: Cincinnati, Ohio

513-615-2839
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