by Drew Boyd | Dec 20, 2010 | Evaluation Ideas, Innovation Method, The Wheel
A church needed a new bell ringer. When a man with no arms applied for the job, the doubting priest asked, “Can you ring the bell?” The applicant climbed the bell tower, took a running start, and plowed his face into the bell producing a beautiful tone. He...
by Drew Boyd | Mar 29, 2010 | Academic Focus, The Economist
What sets innovative products and services apart from others? Common sense would suggest they have unique and unusual characteristics that make them very different than all the rest. Furthermore, if you wanted to study innovative products and services to learn the...
by Drew Boyd | Feb 15, 2010 | Ideation, Innovation Clusters
Here are two CPG products from this week's Best New Product Awards. I tried them at home and noticed a pattern. That pattern suggests a different way to use the Subtraction Template of the innovation method, S.I.T.. The question is whether...
by Drew Boyd | Jul 26, 2009 | Uncategorized
People collaborate to innovate. But what about the other way around? Could a structured innovation approach be used to bring people closer together? In other words, collaboration becomes the endpoint and innovation becomes the means to that end? Collaboration is where...
by Drew Boyd | Jul 5, 2009 | Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Jacob Goldenberg, Technology
“We put the ‘NO’ in innovation!” The good people at Post Cereal have a new twist on innovation…NOT innovating as a statement of the product’s ubiquity and staying power. “Some things just weren’t meant to be innovated.” How could I resist? It was just too...
