by Drew Boyd | May 30, 2016 | Advertising Tools, Creative Valentines Day, Evaluation Ideas, Google
What products or services have you purchased that are your absolute favorites? Can think of a few? My bet is that you can think of a few because those products did everything and more than what you expected. Your satisfaction after consuming those products is very...
by Drew Boyd | May 23, 2016 | Evaluation Ideas, Google, Idea Generation, Kickstarter
For most companies, the top marketer, usually called the chief marketing officer, is part of the senior leadership team and sits on the executive committee or management board. In other words, marketing has a “seat at the table.” But here’s the challenge. If you let...
by Drew Boyd | Dec 30, 2014 | Uncategorized
The economic outlook for 2015 is, by most accounts, “slightly better than 2014.” That, of course, depends on what industry you’re in. For some, that outlook could be a lot better with an injection of good, old fashioned innovation. Here is my short...
by Drew Boyd | Jul 5, 2010 | Evaluation Ideas, Innovation Method
An innovation tool is a cognitive prosthetic that helps individuals and groups overcome their human limitations to innovate more capably. Just as an artificial limb or hearing aid compensates and augments a missing or impaired part of the body, a thinking tool does...
by Drew Boyd | Apr 5, 2010 | Evaluation Ideas, Google, Innovation Method
Here are five things companies need to do to develop the organizational structure, culture, and incentives to encourage successful innovation: 1. Kill Your Innovation Champion: It seems like a great idea to establish an “innovation champion” –...
