by Drew Boyd | Apr 25, 2011 | Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Jacob Goldenberg, Technology
The cosmetic industry thrives on innovation and fashion design especially in the areas of product development and retail merchandising. It generates nearly US$200 billion worldwide and is growing. For this month’s LAB, we will use the corporate innovation...
by Drew Boyd | Apr 4, 2011 | Attribute Dependency, Consultants, Culture of Innovation
The Metaphor is the most commonly used – and abused – tool in marketing communications, especially in western cultures. It is a great way to attach meaning to a newly-launched product or brand. But some approaches are more effective than others. The tool...
by Drew Boyd | Mar 28, 2011 | Creativity Tools, Innovation Method, Pinterest, Technology
Facebook innovated to become the dominate social network with 600 million users in just six years. What will it do for an encore? More importantly, how will it continue to innovate? For this month’s LAB, we will apply the Attribute Dependency tool to demonstrate...
by Drew Boyd | Sep 20, 2010 | Innovation Method, Inside the Box Innovation, Jared Diamond, Subtraction
People can improve the quality, originality, and elegance of ideas by extensively forecasting the implication of those ideas during the generation phase. Researchers from The University of Oklahoma studied the effect of forecasting on idea evaluation and...
by Drew Boyd | Aug 23, 2010 | Evaluation Ideas, Innovation Method, Multiplication
Congratulations to Kennametal, Inc. as the winner of the 2010 Outstanding Corporate Innovator (OCI) award. The Product Development and Management Association (PDMA), a global network of product innovation professionals, announced Kennametal will receive the OCI Award...
