by Drew Boyd | May 14, 2013 | Evaluation Ideas, Jared Diamond, Kickstarter, The Wheel
Struggling retailer JC Penny hired former Apple executive Ron Johnson as the CEO to save the company. Seventeen months later, he was ousted in what many consider a colossal failure. Why? Not because he failed to take action, but rather because he tried taking the same...
by Drew Boyd | Feb 4, 2013 | Evaluation Ideas, Google, Kickstarter
Loyalty is defined as a strong feeling of support or allegiance. Companies fight for it because it correlates well to product sales. The Fabulous Five (Google, Amazon, Apple, Samsung, and Facebook) are waging a spectacular battle against each other to earn customer...
by Drew Boyd | Jan 28, 2013 | Creative Valentines Day, Creativity Tools, Ideation, Innovation Sighting
A tell-tale sign of the Attribute Dependency Technique is the word “smart” in any product description. Apple’s new patent for ‘smart shoes’ is a case in point. As reported by PSFK: Apple has patented ‘smart shoes’ that would come with...
by Drew Boyd | Jan 21, 2013 | Emergent Customer, Evaluation Ideas, Innovation Sighting, Kickstarter, Pinterest
Google, Apple, Facebook, Samsung, and Amazon are in a mad scramble to enter new territory and cover gaps in their strategies. The one that gets ahead and stays ahead will earn bragging rights in what may be the most significant business battle of all time....
by Erica Gage | Jan 7, 2013 | Advertising Tools, Emergent Customer, Evaluation Ideas, Innovation Method, Innovation Sighting, Kickstarter, Pinterest
Five companies are slugging it out in what may be the most competitive and unique business battle of all time. It is larger in scale with more at stake than battles in other industries including transportation, energy, and finance. More remarkable is how different the...
