by Drew Boyd | Oct 27, 2014 | Consultants, Ideation, Innovation Sighting, Innovative Marketing
Many “wearable tech” devices measure the calories you burn in a day. But weight watchers know that’s only half the equation. You also need an accurate count of calories consumed. Now a new device will do just that. It’s called Vessyl, a cup...
by Drew Boyd | Jun 30, 2014 | Consultants, Evaluation Ideas, Idea Generation
The famous inventor, Thomas Edison, lived in a beautiful home. But something was unusual about the gate that led into his house. His visitors had to push the gate very hard to open it, and then again very hard to close it. It seemed odd that such a successful inventor...
by Drew Boyd | Jun 9, 2014 | Consultants, Creativity Tools, Emergent Customer, Idea Generation, Kickstarter, Pinterest
The SIT method is great for creating exciting new products and services. But you can also apply these techniques to digital assets. For example, let’s apply the Attribute Dependency technique to a website. You start by listing the internal and external attributes of...
by Erica Gage | May 26, 2014 | Consultants, Creativity Tools, Evaluation Ideas, Idea Generation, Innovative Marketing
The SIT Method is designed to help you generate lots of ideas in a systematic way. But how do you select which ideas to pursue? Filtering ideas is an essential part of the creativity process. You want to make sure you spend your time only on those with the most...
by Erica Gage | Mar 17, 2014 | Consultants, Evaluation Ideas, Idea Generation, Jared Diamond, The Wheel
Back in 2008, biology professor Gretchen LeBuhn at San Francisco State University was growing exceedingly concerned. Her study of bee populations in Napa Valley, California, showed that the number of wild specialist bees (bees that specialize in pollinating certain...
