by Drew Boyd | Nov 26, 2012 | Creativity Tools, Evaluation Ideas, Ideation, Innovation Sighting
The Attribute Dependency Technique tends to produce innovations that are smart. They seemingly know when to adjust or change in response to a change in something else. It is one of five techniques of the SIT innovation method, and it accounts for a majority of new...
by Drew Boyd | Nov 19, 2012 | Evaluation Ideas, Google, Jared Diamond
Asking for help may be the most powerful yet underutilized resource available for innovators. Researchers Francis Flynn and Vanessa Bohns found that people grossly underestimate the rate that others are willing to help when asked. As a result, we more often fail to...
by Drew Boyd | Nov 12, 2012 | Evaluation Ideas, Innovation Method, Inside the Box Innovation, Kickstarter, Multiplication, Subtraction
In this webinar, we invite you to hear more about Business Model Innovation and learn a systematic and pragmatic approach. This can help you re-imagine your business model in exciting and sometimes even radical ways. Register at:...
by Drew Boyd | Nov 5, 2012 | Uncategorized
What do you say when you have nothing new to say? That is the dilemma marketers face in mature categories where the product's features and benefits are well understood. Even more challenging is when your product is virtually the same as the...
by Drew Boyd | Oct 29, 2012 | Attribute Dependency, Consultants, Creative Valentines Day, Evaluation Ideas, Innovation Sighting
Suppose you're told that three out of four car accidents happen within 25 miles of your home. Are you safer driving away from home? Based on this statistic alone, most people would assume they are safer. But the picture changes when you consider an...
