by Drew Boyd | Jun 20, 2011 | Advertising Tools, Culture of Innovation, Evaluation Ideas, Kickstarter
"Red tape" is defined as the collection or sequence of forms and procedures required to gain bureaucratic approval for something, especially when oppressively complex and time-consuming. That's how Southwest Airlines describes other airlines'...
by Drew Boyd | Jun 13, 2011 | Creative Valentines Day, Evaluation Ideas, Kickstarter, The Wheel
“The level of abstraction determines a group’s ability to move between strategies and tactics. Too high, and the group becomes lost in the detail; too low, and the group is unable to effectively navigate.” Stuart Morgan Director of Industrial Design...
by Drew Boyd | Jun 5, 2011 | Academic Focus, Inside the Box Innovation, The Economist
Drexel University has launched a new Master of Science in Creativity and Innovation. The 45 credit graduate program provides a strong foundation in creativity and innovation. There degree requires 33 credits of core courses and 12 credits of electives. From their...
by Drew Boyd | May 30, 2011 | Creative Valentines Day, Creativity Tools, Innovation Clusters, Jacob Goldenberg, Technology
In 1817, Sir William Cubitt innovated the treadmill as a method of reforming prison convicts who got out of line. Today, that “torture” continues. According to the Sporting Goods Manufacturers Association, fifty million Americans use a treadmill. Sales of...
by Drew Boyd | May 23, 2011 | Consultants, Creativity Tools, Ideation, Innovation Clusters
Here is a nice example of the Subtraction tool of the corporate innovation method, S.I.T.. Imagine painting a picture without the paint. From PSFK: From metal to billboards, Portuguese artist Alexandre Farto aka Vhils is regarded for his work across a variety of...
