Innovation in Practice Blog

What Consumers Must Learn to Adopt New Innovations

What Consumers Must Learn to Adopt New Innovations

Think about the last time you bought a car or perhaps a computer. Now, think about the next time you’ll buy one of those items. Are you going to do it exactly the same way as before? If you’re like most consumers, the answer is probably not. That’s because you learned some things from the first experience that will improve your purchasing behavior on the next experience. That’s especially true with new, innovative products.

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