Innovation in Practice Blog
Innovation Sighting: Task Unification in a Parking Lot
The Task Unification Technique is one of five in the innovation method called Systematic Inventive Thinking. It is defined as “assiging an additional task to an existing resource.” It is such a powerful technique because it often leads to Closed World solutions, or what we like to call “thinking inside the box.” It yields innovations that tend to leverage some resource in the immediate vicinity in a clever way. It also tends to yield innovations that have a characteristic known as Ideality – the solution to a problem only appears when needed. When the problem arises, the solution is also there.
Bloomberg Business Week: Inside the Box
Most people think innovation starts with a well-defined problem, and then you brainstorm a solution. Try the opposite: Work backwards by taking an abstract, conceptual solution and finding a problem it can solve. By constraining and channeling our brains, we can make them work both harder and smarter to find creative solutions—on demand.
Square Roots: Inside the Box at Southwest Airlines
Check out this clever interpretation of Inside the Box, now appearing in Spirit Magazine, the inflight magazine of Southwest Airlines.
Secrets of Inside the Box: Webinar August 12th
Secrets of Inside the Box: Webinar August 12th
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