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Look Inside a Woman’s Purse

Look Inside a Woman’s Purse

by Erica Gage | Oct 5, 2017 | Advertising Tools, Creative Valentines Day, Google, Innovation Method, Jared Diamond

By: Tom Ewing, Senior Director, System1 Group “First I look at the purse” sang Motown’s The Countours. Kelley Styring, principal of InsightFarm, would sympathise. In 2006, then again in 2016, she asked hundreds of women to empty out their purses in the name of...
How a Creative Legal Leap Helped Create Vast Wealth

How a Creative Legal Leap Helped Create Vast Wealth

by Erica Gage | Sep 5, 2017 | Advertising Tools, Google, Innovation Method

By Tim Harford, BBC World Service, 50 Things That Made the Modern Economy In 1911, someone asked Butler to name the most important invention of the industrial era. Steam, perhaps? Electricity? “No,” he said. They would both “be reduced to comparative...
How a Case of Laryngitis Helped Me Find My Voice and Grow as a Leader

How a Case of Laryngitis Helped Me Find My Voice and Grow as a Leader

by Erica Gage | Aug 21, 2017 | Advertising Tools, Evaluation Ideas, Google

By Deb Gabor As a brand strategist, author, and public speaker, I rely upon my voice and storytelling ability to make a living. I’ve observed that my interpersonal communication style is less 1:1 and more “broadcast” in nature. I get in a room full of people, position...
Innovation Leadership: Managing Your Resources

Innovation Leadership: Managing Your Resources

by Erica Gage | Apr 17, 2017 | Advertising Tools, Evaluation Ideas, Google

As an innovation leader, you are now responsible for a bundle of resources that you’ll need to get the job done. Those resources include human resources – your team – and also include financial resources in the form of a budget. But a good leader thinks...
Segmentation is Killing Your Brand: Five Reasons To Find Your Unicorn Customer

Segmentation is Killing Your Brand: Five Reasons To Find Your Unicorn Customer

by Drew Boyd | Mar 20, 2017 | Advertising Tools, Culture of Innovation, Evaluation Ideas, Google, Kickstarter

by Deb Gabor A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and yes, even love. How does a company build itself into a brand that people can fall deeply, madly in love with? The old model...
Getting the Right Talent for Innovation

Getting the Right Talent for Innovation

by Erica Gage | Mar 13, 2017 | Advertising Tools, Evaluation Ideas, Google, Inside the Box Innovation, Subtraction

Perhaps the most important role of the innovation leader is creating a competent team. For that reason alone, it’s one of the most challenging. It’s a constant fight for talent. You may have the best products and services in the market, but without a strong, talented...
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Who are You?

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513-615-2839
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