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Innovation and the Base Rate

by Drew Boyd | Oct 29, 2012 | Attribute Dependency, Consultants, Creative Valentines Day, Evaluation Ideas, Innovation Sighting

Suppose you're told that three out of four car accidents happen within 25 miles of your home.  Are you safer driving away from home?  Based on this statistic alone, most people would assume they are safer. But the picture changes when you consider an...

Innovation Sighting: Nissan’s Intelligent Car Horn

by Drew Boyd | Oct 15, 2012 | Attribute Dependency, Consultants, Ideation, Innovation Sighting

Nissan’s latest innovation takes the lowly car horn and elevates it to the status of “smart.” The 2013 Altima has a new feature that’s likely to surprise buyers. It’s called Easy-Fill Tire Alert. The car’s tire pressure monitoring...

What’s in a Name

by Drew Boyd | Jul 16, 2012 | Attribute Dependency, Consultants, Jared Diamond

“What’s in a name? That which we call a rose By any other name would smell as sweet.” Romeo and Juliet (II, ii, 1-2) Look at this word, then see what mental picture you get: HAMMER. Like most people, you probably see a person’s hand wrapped...

The LAB: Innovating a Museum with S.I.T. (June 2012)

by Drew Boyd | Jun 25, 2012 | Attribute Dependency, Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Technology

According the Center for the Future of Museums, many non-profit museums in this country are struggling from a broken economic model. Attendance and memberships are declining as consumers are given more choices of how to spend their time. To attract more, museums need...

The LAB: Innovating the PC and Printer…Together (March 2012)

by Drew Boyd | Mar 26, 2012 | Attribute Dependency, Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Jacob Goldenberg, Technology

Hewlett Packard’s announcement that it’s combining its PC and printer divisions is meeting skepticism. Larry Dignan, editor-in-chief of ZDNet, had this to say: “Hewlett-Packard says it’s combining its printer and PC divisions partially because...

Innovation Sighting: The Great Sunflower Project

by Drew Boyd | Jul 18, 2011 | Attribute Dependency, Consultants, Ideation

On average, one of every three bites of food you put in your mouth depends on “animal pollination” – the movement of insects, particularly bees, between plants. They play a crucial role in flowering plant reproduction and in the production of most fruits and...
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  • Episode 103: Thinking Outside the Box – A Misguided Idea
  • Episode 102: The Division Technique – Cut and Rearrange to See New Possibilities
  • Episode 101: A Quick and Effective Technique for Expressing Yourself Creatively
  • Episode 100: Which Technique is Best for Certain Situations
  • Episode 099: Be More Curious To Be More Creative – New Research On This Important Link

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Drew Boyd

Local Office: Cincinnati, Ohio

513-615-2839
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Who are You?

Strategy and Innovation Leaders

R&D Leaders

HR Leaders

Marketing Leaders

Meeting Professionals

 

Presentations

Live Presentations

Virtual Experiences

Books

Adding Prestige to Your Portfolio

Inside the Box

Be a Professor

Innovations Inside The Box

Resources

Applications

Blog

Video Training

LinkedIn Learning

About

The SIT Method

About Drew

Testimonials

Drew Boyd

Local Office: Cincinnati, Ohio

513-615-2839
Contact Us
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