by Drew Boyd | Mar 11, 2013 | Advertising Tools, Evaluation Ideas, Google, Inside the Box Innovation, Kickstarter
Where does your marketing department fit when it comes to innovation? In their article1, “Improving Marketing’s Contribution to New Product Development,” these author’s offer a dismal view: “The prevailing view in most companies is that...
by Drew Boyd | Mar 4, 2013 | Evaluation Ideas, Google, Innovation Method, Kickstarter, Subtraction
Dave Lavinsky is a serial entrepreneur who built his own company from the ground up. His book, Start at the End, was a #1 Bestseller on Amazon just one week after it was released. The goal of the book is to learn how to work fewer hours and be efficient when working...
by Drew Boyd | Feb 25, 2013 | Evaluation Ideas, Google, Kickstarter
Can you innovate too much? After all, new ideas fuel organic growth. One would think an organization would be happy to have as many ideas as possible. But not always. Here are scenarios where over-innovating might be considered too much of a good thing. 1. When you...
by Drew Boyd | Feb 18, 2013 | Attribute Dependency, Evaluation Ideas, Kickstarter
Responding to an article on why innovation is difficult, Tim Josling from Leura, Australia, wrote this to the editor of The Economist (January 26, 2013): Another useful insight is provided by something akin to Amdahl’s law in computer design, which holds that even if...
by Drew Boyd | Feb 11, 2013 | Advertising Tools, Culture of Innovation, Design Thinking, Evaluation Ideas
The Metaphor is the most commonly used tool in marketing communications because it is a great way to attach meaning to a newly-launched product or brand. The Metaphor Tool takes a well-recognized and accepted cultural symbol and manipulates it to connect to the...
by Drew Boyd | Feb 4, 2013 | Evaluation Ideas, Google, Kickstarter
Loyalty is defined as a strong feeling of support or allegiance. Companies fight for it because it correlates well to product sales. The Fabulous Five (Google, Amazon, Apple, Samsung, and Facebook) are waging a spectacular battle against each other to earn customer...
