by Drew Boyd | Aug 22, 2016 | Creative Valentines Day, Evaluation Ideas, Kickstarter
Before you launch your innovation campaign, you want to set up key performance indicators or KPIs for short. Key performance indicators help you keep track of your overall strategy and your individual innovation programs. They alert you when it’s time to intervene and...
by Drew Boyd | Aug 8, 2016 | Evaluation Ideas, Google, Jared Diamond, Kickstarter, Subtraction
A SIMPLE FORMULA AND SET OF TOOLS FOR FACING AND EMBRACING DISRUPTION AND RADICAL CHANGE Technology, globalization, economic shifts, geopolitical shocks, and, yes, management thought leaders over the past 30 years have set in motion a continuous onslaught of radical,...
by Drew Boyd | Aug 1, 2016 | Advertising Tools, Evaluation Ideas, Idea Generation
Innovation is all about delivering value to customers, and you do that by offering them the right products and services. Think of products and services as benefit delivery vehicles. They’re a collection of various features that create value when customers use them. So...
by Drew Boyd | Jul 4, 2016 | Consultants, Creativity Tools, Evaluation Ideas, Idea Generation, Innovation Sighting, Pinterest, Structured Creativity
The SIT method is great for creating exciting new products and services. Now I want to show you how to apply these techniques to digital assets. For example, let’s apply the Attribute Dependency technique to a website. You start by listing the internal and external...
by Drew Boyd | May 30, 2016 | Advertising Tools, Creative Valentines Day, Evaluation Ideas, Google
What products or services have you purchased that are your absolute favorites? Can think of a few? My bet is that you can think of a few because those products did everything and more than what you expected. Your satisfaction after consuming those products is very...
by Drew Boyd | May 23, 2016 | Evaluation Ideas, Google, Idea Generation, Kickstarter
For most companies, the top marketer, usually called the chief marketing officer, is part of the senior leadership team and sits on the executive committee or management board. In other words, marketing has a “seat at the table.” But here’s the challenge. If you let...
