by Drew Boyd | Jul 5, 2012 | Evaluation Ideas, Innovation Method, Inside the Box Innovation, Multiplication, Subtraction, The Wheel
REGISTRATION: Option 1: 04:00 pm CEST / 10:00 am EDT / 7:00 am PDTOption 2: 05:30 pm CEST / 11:30 am EDT / 8:30 am PDT
by Drew Boyd | Jun 18, 2012 | Evaluation Ideas, Inside the Box Innovation, Multiplication
Teaching innovation begs two questions: what to teach and how to teach it. For me, innovation begins with the generation of new ideas, so I emphasize cognitive methods such as Systematic Inventive Thinking (SIT). I learned it from Amnon Levav and his colleagues while...
by Drew Boyd | Jun 4, 2012 | Evaluation Ideas, Google, Help, Innovation Method, Innovation Sighting, Innovative Marketing, Jared Diamond
The New York Times published a list of “32 Innovations That Will Change Your Tomorrow,” an eclectic mix of concepts that range from the wild and wacky like SpeechJammer (#14) to more practical ideas like a blood test for depression (#25). I analyzed each...
by Drew Boyd | May 21, 2012 | Creativity Tools, Evaluation Ideas, Ideation, Innovation Sighting, Jared Diamond
Toyota is designing a new technology that will react to the driver’s mood. It will adjust how the car behaves depending on whether the driver is sad, happy, angry or neutral. The technology uses a camera to identify facial emotions by taking readings from 238...
by Drew Boyd | May 7, 2012 | Advertising Tools, Culture of Innovation, Evaluation Ideas
Commercials that show the benefits of using the product are likely to be ignored because consumers expect it. The message becomes cliche. If the advertiser shows how the consumer is transformed by using the product, consumers become skeptical. Telling viewers they...
by Drew Boyd | Apr 30, 2012 | Consultants, Creativity Tools, Design Thinking, Evaluation Ideas, Technology
How do you attract new customers while retaining current ones? For many categories, you attract new customers by showing high satisfaction with current customers. Put the current customer first and you will increase your appeal to new customers. The challenge is when...
